AFS233 Floral Merchandising and Business Practices
Reserved for Floral Design Certificate students who have successfully completed the Floral Design I & II courses or have floral design experience. Learn valuable information on merchandising flowers, gift plants, decorative accessories, window display, end caps, focal areas, promotional publications, and building customer loyalty. Explore bookkeeping systems used extensively by florists, become acquainted with credit card changes, wire service, time management, product pricing, and personal productivity skills.
Textbook required: Available at the Danvers Campus Bookstore.