Graphic Design - Integrated Media (IMD)
2020-2021
AN OPTION OF MARKETING
Type: Career, Degree (AS)
Open Admissions
Division: Career & Technical Education and Business
The Graphic Design-Integrated Media Degree delivers insights into marketing, graphic design and promotional trends and issues facing graphic designers, marketing organizations, clients and our society. New media marketing alternatives are rapidly emerging in promotional and communication offerings. These include new methodologies and offerings in print, web design, social media (blogs, social networks, video sites), wikis, mobile media (podcasts and smartphone apps), webinars and email promotions. This program offers the concepts and hands-on skills development to better prepare students for a dynamic career focused on new media marketing and graphic design. As part of the program, students produce a portfolio of their designs and can gain valuable work experience through a supervised internship work experience.
If you have questions related to program admissions or applications, please contact info@northshore.edu or call 978-762-4188.
If you have program advising related questions, please contact graphicdesign@northshore.edu or call 781-477-2215.
First Year
Fall
| CMP101 | Composition 1 | 3 |
| GRA116 | Electronic Imaging | 3 |
| GRA101 | Introduction to Graphic Design | 3 |
| GRA202 | Digital Illustration | 3 |
| MKT101 | Principles of Marketing | 3 |
| Total Credit Hours: | 15 |
Spring
| ART116 | Introduction to Digital Photography | 3 |
CMP102-150
| Composition 2 Elective | 3 |
| GRA118 | Digital Page Layout | 3 |
LA-ELECTIVE
| Liberal Arts Elective | 3 |
| MKT210 | Social Media Marketing Strategy | 3 |
| Total Credit Hours: | 15 |
Second Year
Fall
| GRA208 | Designing for Web | 3 |
| GRA204 | Typography | 3 |
| PRO100 | Introduction to the Professional Portfolio | 1 |
LA-ELECTIVE
| Liberal Arts Elective | 3 |
| MKT218 | Digital Marketing | 3 |
| SPE102 | Speech | 3 |
| Total Credit Hours: | 16 |
Spring
| ITR200 | Internship | 2 |
| GRA140 | Integrated Media Design Principles | 3 |
| GRA206 | Video for Social Media and Beyond | 3 |
| GRA216 | Graphic Design Portfolio | 3 |
LA-ELECTIVE
| Liberal Arts Elective | 3 |
| Total Credit Hours: | 14 |
Program Note
Communication and Mathematics proficiency required to graduate.
See guided pathway sheets for advising information specific to your area of focus.
Total Credit Hours: 60
Program Student Learner Outcomes
- Develop research skills for effective design and marketing communications.
- Demonstrate organized, confident public speaking techniques.
- Apply principles of color psychology and good standards for page layout and design to the creation of artwork and publications.
- Acquire and practice proper freehand drawing/comping and computer-based skills for illustration, photo-manipulation, and page-layout software.
- Define and employ proper typographical attributes for specification of type, solving copy fitting needs and proofreading/critiquing.
- Recognize the many legal, social, cultural, political, ethical, ecological and economic contexts related to the diversity and creativity in design and marketing communications.
- Develop job proposal and billing techniques and the ability to select a printing company based on estimate costs and the type of product to be produced and services provided.
- Develop the ability to effectively gather and present communications to and from clients for the creation of graphic/print solutions for specific projects, processes and demographics.
Occupational Skills Required
- Computer and Internet awareness
- Strong written and verbal communication skills
- Critical thinking
- Project planning and execution
- Time management
Experiential Learning Required in Program
- PRO100 - Introduction to Professional Portfolio
- ITR200 - Internship
Most Common Linked Occupation Title – All Education Levels
Most Common Linked Occupation Title – Associate’s or Less
- Artists and Related Workers, All Other
Average Annual Growth (10-Year Projection)
- US - 0.8%
- Boston MSA – 0.8%
- Essex County – 0.8%
- Boston MSA Average Entry-Level Wages (2016) – $40,400
- Boston MSA Median Wages (2016) – $50,400