MKT218 Digital Marketing
Presents an overview of electronic marketing technologies, strategies, channels, and techniques. Students will apply product, price, place, promotion and customer relationship management to the electronic environment. Examines website technologies, search optimization, e-communication, applications, paid search, advertising (including targeting and retargeting methods). Ethics and challenges to consumer privacy are discussed. Fulfills open electives.
Offered
Online only
Electives
- MRKT - Marketing Elective
- OPEN - Open Elective
- SBDE - Small Business Directed Elective