Digital and Social Marketing (MKD)
2020-2021
Type: Career, Degree (AS)
Open Admissions
Division: Career & Technical Education and Business
Digital and Social Marketing degree students become job-ready for a variety of digital, social and marketing communications careers. Students proactively apply marketing strategies and tactics in for-profit and not-for-profit organizations. Students graduate with a solid foundation in all facets of business with particular emphasis on advertising, branding, content development, digital marketing, social marketing, and communication.
Program courses are offered online and on campus ensuring students can work independently and remotely focused on attention to detail in a positive and professional atmosphere. Students become adept at critical thinking and problem solving.
Digital and Social Marketing degree students achieve several industry standard digital and social marketing certifications including Google Ads, Google Analytics, Hootsuite Social Media Marketing as well as several Hubspot certifications. Students gain hands-on experience strategizing and executing marketing plans, strategies, and tactics using popular software analysis, graphic and video creation, and G-suite communication tools.
Graduates complete at least one marketing-related internship where their skills have been enhanced in real-world environments.
If you have questions related to program admissions or applications, please contact info@northshore.edu or call 978-762-4188.
If you have program advising related questions, please contact socialmedia@northshore.edu or call 781-477-2215.
First Year
Fall
| MKT101 | Principles of Marketing | 3 |
| CMP101 | Composition 1 | 3 |
| GRA101 | Introduction to Graphic Design | 3 |
| BUS101 | Math for Business and Finance | 3 |
| ECO104 | Principles of Microeconomics | 3 |
| Total Credit Hours: | 15 |
Spring
| ACC105 | Accounting Essentials | 2 |
| ACC110 | Small Business Computerized Accounting | 1 |
| MKT204 | Advertising and Integrated Marketing Communications | 3 |
| MGT102 | Principles of Management | 3 |
| CMP150 | Composition 2: Technical Writing | 3 |
| PSY110 | Organizational Psychology and the Workplace | 3 |
| Total Credit Hours: | 15 |
Second Year
Fall
| GRA208 | Designing for Web | 3 |
| MKT203 | Principles of Selling | 3 |
| MKT218 | Digital Marketing | 3 |
| MDA201 | Media Studies | 3 |
| CPS100 | Information Technology and Its Applications | 3 |
| PRO100 | Introduction to the Professional Portfolio | 1 |
| Total Credit Hours: | 16 |
Spring
| GRA206 | Video for Social Media and Beyond | 3 |
| ENT100 | Introduction to Entrepreneurship | 3 |
| MKT210 | Social Media Marketing Strategy | 3 |
| SPE102 | Speech | 3 |
| ITR200 | Internship | 2 |
| Total Credit Hours: | 14 |
Requirement Notes
CPS100: May be fulfilled by challenge exam and 3 liberal arts elective credits
ECO Elective: Select one of the following: ECO103 or ECO104. Students transferring to a 4-year institution should check the transferability of the course selected.
Marketing Elective: Select one of the following courses: GRA140 Integrated Media Design Principles, MKT110 Principles of Customer Relationship Marketing, MKT203 Principles of Selling, MKT210 Social Media Marketing Strategy.
Open Elective: BUS112 Contemporary Organizational Communications or another Marketing Elective is recommended.
Program Note
Communication and Mathematics proficiency required to graduate.
See guided pathway sheets for advising information specific to your area of focus.
Total Credit Hours: 60
Program Student Learner Outcomes
- Write and present integrated marketing communications plans with specific advertising, digital, and social marketing plans.
- Achieve Industry recognized certifications (Google Analytics, Google Ads, Buffer, Hootsuite).
- Develop marketing/marketing communications objectives for profit and not for profit organizations at start up, micro, small, medium, large, and multinational corporation sizes.
- Be able to brainstorm, collaborate, launch, test, experiment, analyze and iterate campaigns that support objectives.
- Assess when/how/why to employ paid, owned, and earned media strategies and channels as part of the overall marketing mix.
- Use analytics to inform marketing strategies.
Occupational Skills Required
- Strong written and verbal communication skills.
- Critical thinking.
- Understanding of social media presence.
Experiential Learning Required in Program
- PRO100 Introduction to the Professional Portfolio
- ITR200 Internship