MSBM5014 Special Topics in Baseball Analytics
This course aides future sports business professionals to have a greater understanding of the business drivers and tools used in sports organizations (specifically within baseball) and the way in which decisions are made. Baseball analytics encompasses business analytics employed in sales and marketing, as well as baseball operations and on-field analytics, including new technologies used to solve real world problems. Explores all aspects of the $6.5 billion industry of Major League Baseball (MLB). Discusses MLB's business model and compares it to that of other professional sports. Examines the economic value associated with winning and losing teams and its implication on the dollar value of players. Discusses the implications of free agency, the amateur draft, sourcing of international players, and the player development system, on a team's business operations and finances. Examines the marketing of a baseball team, from promotional strategies to put fans in seats, to longer-term brand building initiatives. Explores contemporary issues such as, the internet resale of tickets and team-owned regional sports networks and their impact on the sport.