MSBM5001 Dynamics of Sports Business
Explores the modern sports era and establishes the foundation for the multi-billion dollar industry of today. Discusses some of the compelling socioeconomic, industrial, and technological movements that have contributed to the success of sports entertainment. Examines the factors that gave sport legitimacy and financial stability. Discusses the humble beginnings of professional, collegiate and Olympic sports cherished today. Examines the industry146s evolution through inventions and how these developments shaped the industry. Explores the mechanism of sponsorship and marketing through sport. Explores and analyzes the onset of free agency and the rise of the industry146s revenue generating sources. Discusses the management theories that apply to the industry and the current business and social issues it faces. Emphasizes the managerial and business skills required to operate successfully as a business leader in this.