MSBM5002 Managing Sports Businesses
Focuses on the strategic requirements for building and maintaining successful sport organizations, the analysis of strategic problems and decisions facing sport managers and leaders. Identifies the organizational structures, business models and organization theories operating in the industry, including beneficial strategic alliances. Explores the nature of competition in the industry, the driving forces for change and innovation inside and outside the industry, and the effect of government involvement. Explores approaches to strategic planning. Identifies typical policies governing sport organizations and discusses common measurements of business success.