Marketing Management Diploma (MM12)
The Marketing Management diploma program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing.
Career Opportunities
Graduates may find employment as display managers, buyers, advertising managers, retail store managers, tellers, apparel trimmings sales representatives, fashion accessories salespersons, general merchandise salespersons, merchandise displayers, department managers, or many other marketing related jobs. Any of the above career opportunities may also provide graduates experience to assist in opening their own businesses.
Credit Required for Graduation: Minimum of 42 credit hours
Curriculum
Basic Skills Courses
Occupational Courses
Occupational Electives (3 credits from the list below)
-and-
Choose one of the following specializations
Specific Occupational Courses (Entrepreneurship Specialization – 11 credits)
Specific Occupational Courses (E-Business Specialization – 11 credits)
Specific Occupational Courses (Sports Marketing – 12 credits)
Specific Occupational Courses (Social Media Marketing – 12 credits)