Retail Management; the Prince Program in Retail Management (BSBA)

The Prince Program in Retail Management, established in 1905 by Lucinda Prince, is recognized as one of the few undergraduate programs specifically geared toward preparing students for a career in all aspects of retailing. Retailing is a major segment of the U. S. and global economy. Success in this industry greatly depends upon the retailer’s ability to adapt to changing demographics and lifestyles, respond quickly and effectively to global competition, utilize the available technology, and apply sound marketing and financial management. The Prince Program, leading to the BSBA degree, equips its graduates with the academic foundation and the experiential tools required to succeed in this environment. The major also provides an opportunity to acquire specialized knowledge about this large sector of the economy— the retail industry.

Program Requirements:

Prerequisites for Retail Management Majors

ECON 100Principles of Microeconomics

4

STAT 118Introductory Statistics

4

Required Core Courses

BUS 100Introduction to Business and Management

4

ACCT 110Financial Accounting

4

ACCT 120Managerial Accounting

4

BUS 234Organizational Communication & Behavior

4

BUS 250Marketing

4

BUS 260Financial Management

4

BUS 325Operations Management

4

BUS 340Strategic Management

4

BUS 370Internship & Career Management

8

Required Retail Management Courses

BUS 218HR for Everyone

2

BUS 219HR for Managers

2

BUS 236Retail Management

4

BUS 392Marketing Decision Making

4

The student will select two electives from the following list:

BUS 137Entrepreneurial Mindset

4

BUS 214International Business

4

BUS 221Project Management

4

BUS 230Why We Buy

4

BUS 231Creating Brand Value

4

BUS 232AIntro to Advertising

4

BUS 251Digital Marketing

4

BUS 270Business Analytics

4

BUS 325Operations Management

4