BUS 392 Marketing Decision Making
Examines both the art and science of choosing target markets and acquiring, keeping, and growing customers through creating, delivering, and communicating superior customer value. The course builds on core marketing management concepts and challenges students to look and apply both domestic and international frameworks to the fundamental marketing functions of product, pricing, distribution, and promotion. Requires group project and presentation.
Corequisite
Required MATH-118 or STAT-118, MGMT-230 or BUS-230, MGMT-235 or BUS-325, MGMT-340 or BUS-340, MGMT-370 or BUS-370, Senior Standing Required