PSY 3016 Health Campaigns and Persuasion
Discussion of theory and research on design, execution, and evaluation of effective, as well as ineffective, health campaigns and public service announcements. Topics include source, message, and audience characteristics that determine success; effective message design; and other strategies for health behavior change, such as cognitive behavioral therapy and implementation intentions. Instruction includes lectures, video, activities. Students will design, create, and present a media campaign focused on a health behavior of their choosing; they will then propose a study to assess its potential effectiveness.