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Retail Management; the Prince Program in Retail Management (BSBA)

The Prince Program in Retail Management, established in 1905 by Lucinda Prince, is recognized as one of the few undergraduate programs specifically geared toward preparing students for a career in all aspects of retailing. Retailing is a major segment of the U. S. and global economy. Success in this industry greatly depends upon the retailer’s ability to adapt to changing demographics and lifestyles, respond quickly and effectively to global competition, utilize the available technology, and apply sound marketing and financial management. The Prince Program, leading to the BSBA degree, equips its graduates with the academic foundation and the experiential tools required to succeed in this environment. The major also provides an opportunity to acquire specialized knowledge about this large sector of the economy— the retail industry.

Program Requirements

Prerequisites for Retail Management Majors

ECON 100Principles of Microeconomics

4
STAT 118Introductory Statistics

4

Required Core Courses

ACCT 110Financial Accounting

4
ACCT 120Managerial Accounting

4
BUS 100Introduction to Business and Management

4
BUS 234Organizational Communication & Behavior

4
BUS 250Principles of Marketing

4
BUS 260Financial Management

4
BUS 270Business Analytics

4
BUS 325Operations Management

4
BUS 370AInternship and Career Strategies

2
BUS 370B Learning From Internship Experience

2

Required Retail Management Courses

BUS 236Retail Management

4

Capstone

BUS 340Strategic Management

4

The student will select two electives from the following list:

BUS 137Entrepreneurial Mindset

4
BUS 180Business Law

4
BUS 214International Business

4
BUS 229Corporate Social Responsibility: Managing People, Planet, & Profit

4
BUS 230Why We Buy

4
BUS 231Brand Management

4
BUS 251Digital Marketing

4
BUS 270Business Analytics

4
BUS 335Marketing Research

4
BUS 286Introduction to Advertising Practice and Branding

4