Marketing (BSBA)

Our students are on the cutting edge of marketing theory, developing innovative social media campaigns, and engaging in the ongoing online conversation. The marketing landscape is constantly changing, including pressures in the global economy, sweeping changes in technology that have altered the ways in which organizations distribute their products and communicate with their customers, the shift from mass marketing to relationship marketing with the resulting array of market segments and subcultures, and the continued challenges and opportunities posed by issues of social impact and corporate ethics.

Our students work in teams to gather, analyze, and draw conclusions from industry and market data and craft marketing plans for local organizations. You'll learn to design compelling marketing campaigns that reflect your understanding of branding and consumer behavior, as you prepare for marketing opportunities in the workplace.

 

Program Requirements:

Prerequisites for Marketing Majors

ECON 100Principles of Microeconomics

4

STAT 118Introductory Statistics

4

Required Core Courses

MGMT 100Foundations of Business & Management

4

ACCT 110Financial Accounting

4

MGMT 234Organizational Communication and Behavior

4

MGMT 250Marketing

4

MGMT 260Finance

4

MGMT 325Operations Management & Decision Making

4

MGMT 340Strategy

4

MGMT 370Internship

8

ACCT 120Managerial Accounting

4

Required Marketing Courses

MGMT 230Why We Buy

4

MGMT 335Marketing Research

4

MGMT 392Marketing Decision Making

4

Electives

The student will select two electives from the following list

MGMT 221Project Management

4

MGMT 225The Manager and the Legal Environment

4

MGMT 231Creating Brand Value Strategy

4

MGMT 232AIntroduction to Advertising

4

MGMT 232BNational Student Advertising Competition

4

MGMT 233Developing Customer Relationships

4

MGMT 236Retail Management

4

MGMT 229Corporate Social Responsibility: Managing People, Planet, & Profit

4

MGMT 348Sustainable Supply Chain

4