MGMT 335 Marketing Research
Introduces the state-of-art research design and analysis approach. Focuses on methods for collecting, analyzing and interpreting market and consumer data relevant to the managerial decision-making process for both big corporations as well as small and medium enterprises. Has a strong applied and managerial orientation. Includes lectures, cases, field trips, and a research project.
Cross Listed Courses
GSM-526
Prerequisite
Required MGMT-250 and MATH-118