MGMT 335 Marketing Research

Introduces the state-of-art research design and analysis approach. Focuses on methods for collecting, analyzing and interpreting market and consumer data relevant to the managerial decision-making process for both big corporations as well as small and medium enterprises. Has a strong applied and managerial orientation. Includes lectures, cases, field trips, and a research project.

Credits

4

Cross Listed Courses

GSM-526

Prerequisite

Required MGMT-250 and MATH-118