MGMT 232B National Student Advertising Competition

This intermediate-level course examines strategic and tactical uses of marketing communications and is a joint class COMM 326 offered with the Department of Communications. Student teams develop a full marketing communication campaign plansbook for a real-world client and present it at the end of the semester. Typically, the campaign places a strong emphasis on social media and includes market analysis, scheduling and budget planning, as well as creative strategy and tactics to be deployed.

Credits

4

Cross Listed Courses

COMM-326

Prerequisite

Required MGMT-232A