2026-2027 College Catalog

Digital and Social Marketing (MKD)

 Type: Career, Degree (AS)

Open Admissions

Division: STEM and Business

 

Digital and Social Marketing degree students become job-ready for a variety of digital, social and marketing communications careers. Students proactively apply marketing strategies and tactics in for-profit and not-for-profit organizations. Students graduate with a solid foundation in all facets of business with particular emphasis on advertising, branding, content development, digital marketing, social marketing, and communication.

Program courses are offered via video conference, online and on campus ensuring students can work independently and remotely focused on attention to detail in a positive and professional atmosphere. Students become adept at critical thinking and problem solving.

Digital and Social Marketing degree students achieve several industry standard digital and social marketing certifications including Google Ads, Google Analytics, Hootsuite Social Media Marketing as well as several Hubspot certifications. Students gain hands-on experience strategizing and executing marketing plans, strategies, and tactics using popular software analysis, graphic and video creation, and G-suite communication tools.

Graduates complete at least one marketing-related internship where their skills have been enhanced in real-world environments.

If you have questions related to program admissions or applications, please contact info@northshore.edu or call 978-762-4188.

First Year

Fall

Course NumberTitleCredits
MKT101Principles of Marketing

3
CMP101Composition 1

3
GRA101Introduction to Graphic Design

3
BUS101Business Math

3
ECO104Principles of Microeconomics

3
Total Credit Hours:15

Spring

Course NumberTitleCredits
ACC105Accounting Essentials

2
ACC110Small Business Computerized Accounting

1
MKT204Advertising and Integrated Marketing Communications

3
MGT102Principles of Management

3
MDA205Scripting: Storytelling in a Digital Age

3
PSY110Organizational Psychology and the Workplace

3
Total Credit Hours:15

Second Year

Fall

Course NumberTitleCredits
GRA208Designing for Web

3
MKT217Sales Enablement for Digital Marketing

3
MKT218Digital Marketing

3
MDA201Media Studies

3
MDA107Introduction to Digital Media Literacy

3
PRO100Introduction to the Professional Portfolio

1
Total Credit Hours:16

Spring

Course NumberTitleCredits
GRA206Video for Social Media and Beyond

3
ENT100Introduction to Entrepreneurship

3
MKT210Social Media Marketing Strategy

3
SPE102Speech

3
ITR200Internship

2
Total Credit Hours:14

Program Note
Communication and Mathematics proficiency required to graduate.
See guided pathway sheets for advising information specific to your area of focus.

Total Credit Hours: 60

 

Program Student Learning Outcomes

  • Understand the core functions, roles and priorities of sales and marketing teams within an organization.
  • Analyze the sales and marketing funnels and their interconnectedness. 
  • Identify key challenges and opportunities in marketing-sales collaboration.
  • Develop and implement effective marketing programs that align with sales goals and support revenue growth.
  • Communicate effectively with sales professionals and incorporate their feedback into marketing strategies.
  • Apply best practices for developing and launching marketing campaigns in partnership with sales teams.
  • Analyze real-world case studies to recognize successful marketing-sales integration.
  • Establish and operate effectively as a sales/marketing team. 
     
Occupational Skills Required
  • Strong written and verbal communication skills.
  • Critical thinking.
  • Understanding of social media presence.

Experiential Learning Required in Program
  • PRO100 Introduction to the Professional Portfolio
  • ITR200 Internship