BUSN 429 Advanced Marketing Management
This course provides an advanced look at the scope and nature of marketing, and offers the student opportunity to develop his/her ability to use knowledge and analytical skills gained in other marketing and business courses. Students will be afforded occasion to expore and engage with topics crucial to the development, implementation, and control of marketing programs and activities designed to build, measure, and manage brands and brand equity.
Offered
Spring on campus; Fall online