BUSN 423 Consumer Behavior
This course provides a study of advertising and other promotional tools from an Integrated Marketing Communication (IMC) perspective. Grounded on a foundation of advertising and other traditional promotion elements, students will gain exposure to a growing variety of additional communication channels and tools, including internet-based outlets such as social media venues, which marketers are increasingly using to build brands. Recommend CIS 119 or equivalent knowledge of MS Word & PowerPoint.
Offered
Fall, Online alternate years, Fall 2013.