BADM 301 Principles Of Marketing
This course provides an introduction of marketing concepts, terminology, ethics, and an understanding of the role marketing plays in today's society. Students will develop an understanding of the marketing mix elements (product/service, distribution, promotion, and pricing) and application of those elements toward the creation and presentation of a marketing plan. Special
emphasis is placed on applying marketing theories and methods to solve problems in the contemporary marketing environment. This course provides a foundation for
continuing study in Advanced Marketing Management and Consumer Behavior.
Offered
Fall, Spring on campus; Spring online.