Marketing

Introduction & Overview 

The American Marketing Association (AMA) defines Marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Marketing strategically connects businesses to consumers.

The Marketing program provides core knowledge of theory, concepts and principles, as well as the methods and application of effective strategic marketing management techniques that will prepare each student for a career in the marketing field. Students will examine the flow of goods and services from the producer to the consumer, and explore and analyze consumer characteristics and behavior, the impact of advertising and communication, marketing research techniques and international marketing systems.

In addition to preparing the student for a career in the marketing field in the areas of market research, brand management, advertising, sales promotion, public relations and sales, the marketing program provides an excellent background for graduate studies and professional certification.

It is strongly recommended that students majoring in Marketing take at least one credit-bearing internship during the junior or senior year.

 

Students wishing to do a double major in Marketing and a field outside the Economics, Finance and Management department may not pursue the B.S. degree.

Degrees

Bachelor of Arts in Marketing

Bachelor of Science in Marketing

Minor

Marketing

 

Note: Marketing majors can choose a second major or a minor in the Economics, Finance and Management (EFM) division.  However, a student cannot pursue more than two programs within EFM.

 

Note: Please speak to the Division Chair or your advisor for details regarding double counting.

 

Career Ideas

Advertising Account Manager, Brand Strategist, Corporate Sponsorship Manager, Digital Marketing Specialists, Fundraising Development Associate, Market Research Analyst, Marketing Manager, Media Planner, Product Manager, Public Relations Strategist, Retail Manager Sales Manager, Sales Representative, Social Media Marketing Specialists, Sports Events Planner

Division Chair

Robert Derrell, (914) 323.5472, Robert.Derrell@mville.edu

Faculty and Staff

Olugbenga Adeyinka
Tina Bardsley
David Borker

Faculty Emeriti

Anna Sachko Gandolfi

James Bryan

William Perkins

 

Administrative Assistant

Carolyn Greaige