Communication Arts Major, B.A.

Director: Liz Atwood

Housed in the Department of English and Communication Arts, the 50-credit CMA major is designed to prepare students with a broad-based skill set adaptable to all facets of converging media, including print, graphics, video and audio. Students interested in particular specialties, such as journalism, public relations and digital media, are guided to choose history, theory and skills courses that address those fields.

Internships are required and integral to the program. Students have worked at public relations firms, non-profit agencies, digital and print publications, television and radio stations, museums and other locations.

 

Requirements for the Major

A minimum of 50 credits in communication arts at or above the 200 level (excluding independent study) is required.

Required Courses

CMA 200Mass Media and Society

3.0

CMA 201Media Writing I

3.0

CMA 207Principles of Speech Communication

3.0

CMA 208Principles of Editing

3.0

CMA 226Visual Media Production

3.0

CMA 246Graphic Design I

3.0

CMA 260Media Writing II

3.0

CMA 305Communications Law

3.0

CMA 310Public Relations

3.0

CMA 370Student Media Practicum

2.0

CMA 399Internship in Communications

3.0 - 9.0

CMA 470/IMC 470Seminar in Communication Ethics

3.0

CMA 490Senior Multimedia Project

3.0

History/Theory Courses (choose two)

CMA 204Media History

3.0

CMA 209Mass Media and Revolution

3.0

CMA 222The Art of Skepticism

3.0

CMA 280Screen Craft

3.0

CMA 282History of American Film

3.0

CMA 312Introduction to Communication Research

3.0

CMA 350Television in America

3.0

Skills Courses (choose two)

ARCA 322Photojournalism

3.0

CMA 227Podcasting

3.0

CMA 281Introduction to Screenwriting

3.0

CMA 302Visual Media Production II

3.0

CMA 303Reporting for the Media

3.0

CMA 313Writing for Public Relations

3.0

CMA 316Event Planning

3.0

CMA 320Broadcast Writing and Reporting

3.0

CMA 336Graphic Design II

3.0

CMA 337Graphic Design III

3.0

CMA 402Visual Media Production III

3.0

CMA 410Crisis Communication

3.0

CMA 411Public Relations Campaigns

3.0

Electives

Depending on the topic, CMA 299 may count toward the History/Theory or Skills requirement for the major. Please see the program director for more information. 
CMA 227Podcasting

3.0

CMA 299Special Topics in Communication Arts

1.0 - 3.0

CMA 375Independent Study

1.0 - 3.0