MARK 40203 Marketing Strategy
3 hours. Prerequisites: A grade of C- or higher in MARK 30153 and must be a business major; a grade of C- or higher in MARK 30113 (Marketing Research) and a grade of C- or higher or concurrent enrollment in MARK 30243 (Customer Insights). Taught primarily through case analysis, the emphasis is on the analysis, planning, implementation and control of marketing systems, policies, programs and actions in domestic and international settings. A comprehensive marketing analysis and plan will also be developed and presented by students working in teams. Enrollment by permission only.