Public Relations and Marketing Communications (BA, Complete Degree)

Public Relations and Marketing Communications students complete 48 credits in this joint major with Business including three core courses, 6 required courses, and 2 electives (at least one of which must be at the 300 level), and a Capstone.

Degree Requirements

Step One: Core Courses

COMM 121	Visual Communication	4
COMM 186	Introduction to Public Relations and Integrated Marketing Communications	4
COMM 281	Content Creation and Strategy	4

Step Two: Required Courses

STAT 118	Introductory Statistics	4
COMM 210	Introduction to Graphic Design	4
COMM 286	Intro to Advertising Practice and Branding	4
COMM 324	Social Media: Social Listening and Analytics	4
BUS 250	Principles of Marketing	4
BUS 270	Business Analytics	4

Step Three: Electives

Students select two courses from this list; one must be at the 300 level.

COMM 122	Media Writing and Editing	4
COMM 312	Health Communications	4
COMM 320	Media and the First Amendment	4
COMM 323	Digital Cultures	4
BUS 221	Project Management	4
BUS 229	Corporate Social Responsibility: Managing People, Planet, & Profit	4
BUS 230	Why We Buy	4
BUS 251	Digital Marketing	4

Step Four: Capstone