MCM 497D Special Topics
MCM 497D - Healthcare Communications Healthcare communication is a fast-growing profession. So, why is communication about the most important topic in the world (our health) so far behind other communication in terms of consistency and effectiveness, use of technology, and other areas? This course will use the case method to examine healthcare communication from a variety of sources, including companies, government agencies, provider organizations, clinicians and other 'thought leaders, insurers, cohort groups, and retailers. Both general and crisis communication strategies will be covered. The course will offer a review of relevant issues and structural approaches to the communications campaigns from a number of these sources, and engage students in the creation of effective alternative approaches using today's technology and resources.