FMM 372 Global Luxury Retailing
This course will provide students a comprehensive overview of the global luxury retailing industry, both from a marketing and product perspective. Through this course, students will expand their knowledge base of luxury brands and consumers. Topics covered in this course will include: (a) the origins of luxury and globalization of luxury retailers, (b) key global luxury retailing conglomerates and brands, (c) international emerging markets and consumers, (d) socio-cultural and economic considerations impacting global luxury retailers, (e) entry to- and operation of- luxury retailers in non-US markets, (f) strategies for operating global luxury retail businesses, and (g) ethics and sustainability issues and opportunities in the luxury business.
Prerequisite
FMM240