FMM 345 Fashion Buying

Examines today's retail environment, a fashion buyer's function, and day-to-day business in the fashion industry. Buying for different types of stores will be explored, along with forecasting, positioning, and emerging retail formats. Market research, distribution of products, market sources, and financing will also be examined. A key component of this course is "merchandise math," or the mathematical concepts and calculations necessary for interpreting sales data and strategic planning. Basic and applicable functions of Microsoft Excel will be practiced.