2018-2019 Graduate Catalog

Master of Arts in Strategic Communications and Public Relations

Allow your skills to shine with the cutting-edge training you need to succeed in corporate communications, public relations, and strategic multimedia production.

At Sacred Heart, we pair theory and practice in a master’s program that provides essential communications knowledge and exciting, hands-on experience. Through this program, you will:

  • Gain the advanced skills needed to communicate effectively across a variety of media platforms
  • Learn to plan, create and distribute multimedia content
  • Acquire skills that will help you succeed in various segments of the media industry, including corporate communications, public relations, social media, advertising, broadcasting, entertainment television and film
  • Develop a theoretical, historical and practical understanding of the fields of strategic communication, media studies and public relations
  • Study the ethical and social responsibilities that come with being a professional communicator
  • Develop the technical skills necessary to create and implement strategic communication campaigns, events and presentations
  • Enhance your communication, time management, teamwork, problem solving, planning, organizing and leadership skills
  • Complete an internship and capstone project