MKT 21000 Principles of Advertising

Are you likely to buy a product if a celebrity endorses it? Explore advertising in our connected digital age. Students will examine the field of advertising throughout history and its role in the Integrated Marketing Communication (IMC) process. Topics such as target and niche marketing, marketing research and the various advertising mediums (television, radio, newspaper, magazines, and the internet/social media).

Hours

3 Credits, 3 Hours