Entrepreneurship
Associate of Science
Associate of Applied Science
Certificate
School: Business and Professional Studies
Dean: George Repic, george.repic@sunyrockland.edu
Program Director: James Tappan, jim.tappan@sunyrockland.edu
Support Staff: Christina Best, christina.best@sunyrockland.edu
Location: Academic II, Room 2350, Phone: 845-574-4330
Degrees Offered:
Program Description:
A degree in Entrepreneurship provides students with a solid broad-based foundation in business, accounting, marketing and other related areas. The program will instill an appreciation and awareness of the racial, ethnic and gender issues in today’s business world, enhance the student’s personal and professional development, and encourage active informed citizenship and leadership.
Program Learning Outcomes:
Upon successful completion of this program, students will be able to:
- Analyze customer groups and develop a plan to identify, reach, and keep customers in a specific target market.
- Analyze the effect of cultural differences, export/import opportunities, and trends on an entrepreneurial venture in the global marketplace.
- Use the financial concepts and tools needed by the entrepreneur in making business decisions.
- Develop a business plan.
- Utilize information and technology tools to conduct business effectively and efficiently.