Digital Marketing, BS*

The Bachelor of Science in Digital Marketing gives students the knowledge and skills to incorporate a digital marketing strategy into an organization's overall marketing efforts. Students will learn how to reach current and potential customers using digital tools, such as search engine optimization (SEO), social media marketing, paid ads, and content marketing, among other digital marketing techniques. The student will connect the organization's offerings to the needs of the customer by utilizing highly targeted and results-driven marketing. This program can be completed fully online, or through a combination of online and seated classes.

 

Graduates of the Bachelor of Science, Digital Marketing program will be able to:

1. Identify marketing opportunities and create cross-channel marketing strategies to meet those opportunities.

2. Design, justify, and assess the impact of campaigns across the full range of popular digital channels. 

3. Build effective content marketing strategies and support them with fundamental content creation skills, such as copywriting.

4. Assess the effectiveness of cross-channel campaigns in relation to broader business objectives.

 

Requirements for the BS in Digital Marketing

General Education Core 41 hours

Digital Marketing Major 42 hours

BUS 4943	Business Ethics	3
MKT 2503	Principles of Marketing	3
MKT 3013	Social Media Marketing	3
MKT 3023	Email Marketing	3
MKT 3033	SEO and SEM	3
MKT 3043	Digital Marketing Analytics	3
MKT 3053	Viral and Organic Growth	3
MKT 3533	Consumer Behavior	3
MKT 3543	Integrated Marketing Communications	3
MKT 4513	Marketing Management	3
MKT 4523	Market Research	3
MKT 4813	Marketing Internship	3
	Choose one:
BUS 4823	Business Strategy and Policy Capstone	3
	OR
BUS 4833	Independent Study Capstone	3
	AND
	Choose one:
HON 2023	Corporate Responsibility and Social Enterprise	3
	OR
SEN 2013	Corporate Responsibility and Social Enterprise	3

Electives 37 hours

Total Credit Hours: 120