Management (RU Accelerate), BBA

The BBA with management major prepares students to achieve a high level of success in the business world.  Management students benefit from a broad base of accounting, economics, marketing, and management curriculum.  Our management students are well prepared to pursue employment after graduation or continue toward an MBA or other graduate program in the business discipline. This program can be completed fully online, or through a combination of online and seated classes. 

 

Program Learning Outcomes

The following learning outcomes are linked to assignments and activities throughout this program:

1. CRITICAL THINKING: Professional graduates think critically and apply systems thinking to decision making.
2. PROBLEM SOLVING AND APPLICATION: Professional graduates apply functional area concepts and theories appropriately.
3. PROFESSIONAL COMMUNICATION: Professional graduates communicate effectively by preparing and delivering oral and written presentations using appropriate technologies.
4. SOCIAL AND ETHICAL RESPONSIBILITY: Professional graduates align personal, professional, and organizational conduct with ethical and professional standards of conduct including an understanding of corporate social responsibility.
5. VOCATIONAL AWARENESS: Professional graduates demonstrate an understanding of God's ongoing story in the world and their responsibility to God, self, organization, and the world as a part of that ongoing story.
6. MARKETING COMMUNICATIONS: Professional graduates assimilate integrated marketing communications and consumer-driven research concepts, systems and tools to obtain, evaluate, and disseminate information to be used for marketing decisions.
7. INTERPERSONAL COMMUNICATIONS AND HUMAN RESOURCES: Professional graduates demonstrate understanding of diversity, law, and best practices in human resources to effectively recruit, select, train, and retain employees.

Requirements for the BBA in Management (Accelerated Program)

General Education Core 35 hours

(The Social and Behavioral Science general education requirement is covered in the major by BUS 2513. The Diversity general education requirement is covered in the major by BUS 3033.)

Prerequisites 24 hours

ACC 2113	Accounting I	3
ACC 2123	Accounting II	3
BUS 2423	Business Statistics	3
BUS 2513	Principles of Economics	3
BUS 3003	Business Communication	3
LDR 4113	Leadership Research and Decision Making	3
MGT 2603	Principles of Management	3
MKT 2503	Principles of Marketing	3

Management Core 45 hours

BUS 3033	International Business	3
BUS 3303	Business Law	3
BUS 4823	Business Strategy and Policy Capstone	3
BUS 4943	Business Ethics	3
FIN 3203	Principles of Finance	3
HRM 3613	Human Resource Management	3
LDR 3633	Conflict Management & Negotiation	3
LDR 3653	Strategic Leadership Theory and Practice	3
LDR 3713	Leadership of Teams	3
LDR 4513	Strategic Change and Leadership	3
MGT 3603	Organizational Behavior	3
MGT 3713	Operations Management	3
SEN 2013	Corporate Responsibility and Social Enterprise	3
	Choose two marketing courses
MKT 3013	Social Media Marketing	3
MKT 3533	Consumer Behavior	3
MKT 3543	Integrated Marketing Communications	3
MKT 4513	Marketing Management	3

Electives 16 hours

Total Credit Hours: 120