2021-2022 Catalog

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Digital Marketing Minor

Digital Marketing Minor Requirements

Digital Marketing Minor (18 cr)

Required Courses

CT 313 Social Media 3
CT 443 Persuasion and Social Influence 3
DM 361 Email Marketing* 3
DM 362 SEO and SEM* 3
DM 401 Digital Marketing Analytics* 3
DM 402 Viral and Organic Growth* 3

*Pre-requisite: BU 353: Marketing. Courses taught online through Lower Cost Models Consortium. Students should take these classes in progression beginning in the Sophomore or Junior year of study.

Requirements List

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