BUSA 6900 Strategic Management and Governance
The strategic management process, the mainstay of this course, addresses corporate level strategy and business level strategy with special emphasis on their interrelationships. This means a focus on macro, industry and rival analysis; competitive advantage assessment; and value chain development. The elevation of student thinking to the strategic level, the synthesis of business strategy through the lenses of the resource-based view and the oral and written communication of that thinking to others are the primary course outcomes. There is also a special emphasis on corporate governance and the role of agency theory in the creation and sustainment of an ethical business climate.