BUSA 6600 Business Analytics

This course explores the key statistical concepts that are the foundation to a wide variety of quantitative techniques used to make more effective business decisions. Students will be introduced to the broad field of business analytics, review the statistical foundation, explore software technologies available, and learn how to implement several common techniques such as statistical process control, regressions, classification models and cluster analysis.

Credits

3

Student Learning Outcomes

At the successful completion of this course, students will be able to:

1. Understand the history of the use of quantitative metrics in business.
2. Understand a variety of quantitative tools that can enhance decision-making.
3. Understand how to implement these quantitative tools using Excel and SPSS.
4. Understand how to interpret the results of these quantitative tools.
5. Understand how to spot the inappropriate use of these quantitative tools.