MEPL132 Event Promotion and Sponsorship
This course examines how to promote events and use events to endorse products, services and causes. Specifics covered include image, branding, advertising, publicity, ambush marketing and public relations, their importance to an event or product, the benefits and best practices of each. Cause marketing, corporate philanthropy, corporate social responsibility, non-profits and donations will all be analyzed in relationship to sponsorship. Also covered are the coordinating methods to secure sponsorship contracts.
Prerequisite
HOSP125 and HOSP128
Lecture/Lab Ratio
3:0