Marketing

Introduction & Overview 

The American Marketing Association (AMA) defines Marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Marketing strategically connects businesses to consumers.

The Marketing program provides core knowledge of theory, concepts and principles, as well as the methods and application of effective strategic marketing management techniques that will prepare each student for a career in the marketing field. Students will examine the flow of goods and services from the producer to the consumer, and explore and analyze consumer characteristics and behavior, the impact of advertising and communication, marketing research techniques and international marketing systems.

In addition to preparing the student for a career in the marketing field in the areas of market research, brand management, advertising, sales promotion, public relations and sales, the marketing program provides an excellent background for graduate studies and professional certification.

It is strongly recommended that students majoring in Marketing take at least one credit-bearing internship during the junior or senior year.

Degrees

Bachelor of Arts in Marketing (BA in Marketing frozen, effective September 2023; Fall 2023 last admission term to BA program)

Bachelor of Science in Marketing

Minor

Marketing

Note: Marketing majors can choose a second major or a minor in the Business and Economics division.  However, a student cannot pursue more than two programs within the division.

Note: Please speak to the Division Chair or your advisor for details regarding double counting.

Career Ideas

Advertising Account Manager, Brand Strategist, Corporate Sponsorship Manager, Digital Marketing Specialists, Fundraising Development Associate, Market Research Analyst, Marketing Manager, Media Planner, Product Manager, Public Relations Strategist, Retail Manager Sales Manager, Sales Representative, Social Media Marketing Specialists, Sports Events Planner

Division Chair

Robert Derrell, (914) 323.5472, Robert.Derrell@mville.edu

Faculty and Staff

Olugbenga Adeyinka

Nimish Adhia

Tina Bardsley

David Borker

Robert Derrell

Kyoko Mona 

Peter Rivera

Faculty Emeriti

James Bryan

Anna Sachko Gandolfi

William Perkins

Administrative Assistant

Carolyn Greaige