Marketing, Bachelor of Arts or Bachelor of Science

Marketing Major Requirements for the B.A. and B.S. Degree

All marketing majors are required to take the following twelve courses:

ACC.1002Fundamentals of Financial Accounting

3

ECO.1001Principles of Microeconomics

3

ECO.1002Principles of Macroeconomics

3

ECO.2060Economic Statistics

3

MGT.1001Fundamentals of Management

3

MGT.1007Computer Concepts Business Applications

3

MKT.1003Introduction to Marketing

3

MKT.2006International Marketing

3

MKT.2016Integrated Marketing Communications

3

MKT.2024Consumer Behavior

3

MKT.2025Marketing Research

3

MKT.3092Capstone: Strategic Marketing

3

Courses with the ACC, MGT or MKT codes are not counted as liberal arts 

MGT 1007 is waived for students who minor in computer science 

Marketing majors must complete two electives from the following courses:

CAM.2021Public Relations

3

CAM.2022Advertising

3

ECO.3997Senior Seminar in Economics

3

MGT.2008Corporations in Society

3

MKT.2017Digital Marketing

3

MKT.4497Internship

1-3

Note: Courses with the ACC, MGT or MKT codes are not liberal arts. Students pursuing a B.A. in Marketing are encouraged to have a liberal arts minor or second major, and are urged to plan carefully to ensure that they will have the 90 liberal arts credits required for the B.A. degree. Students may also pursue a B.S. in Marketing. The requirements for the B.S degree are identical to those for the B.A. degree, with the exception that the B.S. degree only requires 60 liberal arts credits.

Concentration in Finance

Concentration in Finance Requirements

Completion of the 12 required courses and two marketing electives for the Marketing major and the completion of:

ECO.3015Money and Banking

3

FIN.2002Principles of Finance

3

FIN.3010Corporate Finance

3

.

FIN.3015Investment Analysis

3

.
OR

FIN.3017Global Finance

3

Courses with the FIN code are not counted as liberal arts