Marketing Communication Management, Advanced Certificate
This 12 credit (4 courses) certificate in Marketing Communication Management provides core knowledge needed in this dynamic, growing and exciting field. Marketing is the engine that creates value in business, provides the interface for the customer experience, and is the foundation for knowledge about customers, consumers and competitors. Learn how to create customer value, understand how social media has played a pivotal role in changing business communications, public relations and reputation management.
Four courses required:
Students Select any Four Marketing Communication Management Courses below for a Total of 12 Credits
| MGPS.5000 | Business Strategy | 3 |
| MGPS.5070 | Generating Growth and Innovation | 3 |
| MGPS.5030 | Creating Customer Value Through Marketing | 3 |
| MKMC.5102 | Social Media and the Business Imperative | 3 |
| MKMC.5100 | Public Relations Theory and Practice | 3 |
| MKMC.5601 | Reputation Management | 3 |
| MKMC.5602 | Global Marketing Strategies | 3 |
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| A Special Topics Class | |
Take four courses as a standalone credential or apply all the courses toward the Masters of Science in Marketing Communication Management degree. Students choose four out of six classes to focus their studies on their job and/or interests.
Graduate Advanced Certificates:
- are in great demand by employers as they offer focused knowledge in a given business discipline
- are geared for different levels of employees: those looking to deepen their knowledge in a specific subject area; those seeking to gain a new area of expertise and credential; or those needing to update their skills
- provide learning opportunities for those who already have a master's degree or for those students looking to try a few classes before committing to an entire degree.