MSMC5009 Financial and Investor Relations

Students examine the challenges of marketing a company to the financial community. This course prepares students to communicate company business and financial information to investors, analysts, shareholders, and the financial media. Topics covered include types of financial information, SEC requirements/guidelines, and the design of annual reports and other communications directed to shareholders and prospective shareholders, especially Websites. At the completion of this course, students will possess an understanding of the theory, research, and practice of investor relations in order to work with other specialists in a corporate investor relations program.

Credits

3