MSMC5013 Gaining Commitment: Communicating Internally
This course will enable students to develop effective internal communications programs directed towards improving commitment to customer service and other business goals. Creating and communicating vision and values are critical elements in gaining commitment. Working hand-in-hand with the human resource function, communications professionals will identify the information needs and concerns of employees and develop messages to satisfy these needs and concerns using appropriate media and technology. The same attention given to media approaches for external audiences should be given to internal audiences. Suppliers, temporary employees and other non-traditional business partners will be considered in this context.