MSMC5008 Advertising, Sales Promotion and Publicity Management
This course provides a general introduction and overview to the topics, concepts and principles of sales management. The course analyzes the inter-relationships that exist among the various disciplines of promotion, advertising, and publicity with the sales process. Topics include: Sales as part of an overall marketing plan, performance management, recruiting, deployment, forecasting, incentive system design, and targeted offerings. The emphasis of this course is for students to gain a practical understanding and application of strategic sales management concepts.