MSMC5002 Strategy and Communications
This course focuses on the critical support that a well-crafted communications strategy lends to an organization in meeting its strategic goals and competing effectively in the global marketplace. The course provides guidance on analyzing business strategies that affect management and integrated marketing communications issues in order to develop an action plan. Emphasis will be placed on the critical success factors of implementation, including the use of technology, and measurement. Brand management and media options will also be addressed.