The Curriculum

The iMedia program involves an intensive curriculum designed for students to complete within 10 months because of the rapidly changing world of interactive media. Students take courses beginning in late July or early August. In the fall, students take a broad range of courses in theory and production and are able to narrow their focus in the spring. All students complete a winter term course. Graduation is in May.

Foundation Courses

The iMedia program is open to students with an undergraduate degree in all disciplines. Those who have not completed undergraduate courses in media writing and in media law and ethics are required to successfully complete seminars in these two content areas unless they can prove extensive professional media experience that the School of Communications determines warrants a waiver. The seminars are provided by the School of Communications the week before the program begins and are included in tuition.

Graduation and Degree Requirements

To earn the M.A. in Interactive Media degree, the graduate student must:

  • Successfully complete the 36-hour curriculum with no more than 1 "L" grade per semester and no failing grades. Students who have not taken the prerequisite courses in media law and media writing as undergraduates must complete those respective seminars before beginning the program.
  • Successfully complete the capstone project with approval by the instructor of record. The project demonstrates the student’s ability to create an interactive product, communicate clearly, and manage and integrate all aspects of the interactive curriculum appropriately.

It is the student’s responsibility to be familiar with the preceding requirements for graduation.

iMedia Curriculum

Required Courses (27 hours):

August term

IME 6200Digital Media Workshop

3 sh

Fall term

IME 6300Theory and Audience Analysis in an Interactive Age

3 sh

IME 6400Interactive Design

3 sh

IME 6500Producing Interactive Media

3 sh

IME 6600Interactive Media Strategies

3 sh

IME 6650Visual Aesthetics

3 sh

Winter term

IME 6700Interactive Project for the Public Good

3 sh

Spring term

IME 6950Interactive Media Capstone

6 sh

Elective Courses (Choose three):

(Representative list only; others will be added as needed)

IME 6610Intellectual Property Law

3 sh

IME 6620Multimedia Storytelling

3 sh

IME 6630Virtual/3D Environments

3 sh

IME 6640Public Opinion through New Media

3 sh

IME 6670Application Development

3 sh

IME 6710Pro-Seminar

0 sh

IME 6720Analytics and Search Engine Optimization

3 sh

IME 6730Data Mining and Visualization

3 sh

IME 6740Digital Brand Communications

3 sh

Class Schedule and Course Load

The School of Communications schedules classes in the iMedia program in the fall, winter and spring terms according to the undergraduate calendar of the University. The iMedia program is an intensive, full-time program. Students take one all-day, three-week course that begins four weeks before the fall term. 

In the fall semester, students take five 3-hour courses and will be enrolled in a one-hour pro-seminar (0 credit hours).

In the winter, students take one course that requires them to leave campus. This course has an international component. 

The spring semester is comprised of three 3-hour courses and one 6-hour course.

Interactive media courses in the fall and spring semesters may meet once, twice or three times a week.

 

 

 

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