IME 6740 Digital Brand Communications
This course examines new media communication tools and how to communicate about brands successfully in the digital realm. The course covers such topics as sponsored search, advertising on blogs, advertising networks for websites, Twitter/Pinterest as branding tools, advertising and branding in the mobile space, social media, and web analytics. Students will gain an understanding of the new media landscape and develop some basic skills in digital brand communications.
Goal
To acquaint students with the concept of digital brand communications and its many forms so that they may take this initial information and knowledge and use it to continue their learning in this vitally important and ever-growing area of advertising and marketing.