MSBA 6970 Analytics for Business Strategy Capstone
Data has become a core strategic asset to gain and maintain competitive advantage for today’s business. As a result, data analytics, the process of transforming data into actionable insights, has a profound impact on corporate decision-making and strategies. In this practical and project-oriented course, you will explore various data analytics techniques and their applications to support business strategies. Particularly, you will develop robust skillsets in visual analytics, an increasingly important component in data analytics. You will gain hands-on experience in using popular tools (Python and Tableau) to perform data analytics and investigate current trends and propose new business opportunities.