BUS 3012 Marketing Principles
Understanding, creating, communicating, and delivering customer value and satisfaction are at the very core of modern marketing thinking and practice. The marketer’s role is to build a portfolio of products or services that bring value to targeted customers, to be able to assess that value and price accordingly, and to plan for the effective distribution of the goods. Prerequisite:
BUS 2000 or
BUS 3007 and
BUS 2030 or
BUS 3001. Transfer students may take concurrently with Instructor’s approval.