BUS 3919 Developing Your Personal Brand
What do you want to be known for? How will you and your work be perceived? These questions are the foundation of your 'personal brand.' Within a business environment, it's an important advantage to be able to define and express your brand. This course prepares you to successfully build a personal brand by utilizing the core elements of traditional brand building. Case studies and hands on exercises are the foundation for this highly interactive course. After completing this course you will have an understanding of the key elements of a successful personal brand and be able to define your brand. You'll also learn how to express your brand consistently and market yourself by articulating your brand statement.