2015-2016 Undergraduate General Catalog


BSAD 417 Healthcare Marketing

Healthcare marketing efforts are shifting from increasing demand to building and continuing relationships with customers, clients, agencies and third-party payors. This advanced study of the practices and concepts of marketing as applied to the healthcare industry develops a focus on product and service strategies, distribution, communications, promotions, pricing and research. Case studies, speakers and projects will be used to describe the underlying concepts and decision making required for successful healthcare marketing.


Credits

3

Prerequisite

BSAD 310