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2024-2025 Academic Catalog

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Marketing Management, Diploma

Overview

Offered at the Augusta campus

Entrance Dates: Fall, Spring, and Summer
Length of Program: Four Terms
Credit Hours Required for Graduation: 43

Program Description: The Marketing Management program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing. Graduates of the program receive a diploma with specializations in marketing management, social media, and/or entrepreneurship. High school graduation or GED is required for admission to this program.

Employment Opportunities: Marketing Management graduates are qualified to pursue career opportunities with companies in sales, customer service, and management training positions. Entrepreneurial opportunities are also pursued by graduates.

Curriculum Outline

Basic Skills Courses, 8 credits

ENGL 1010FUNDAMENTALS OF ENGLISH I

3
MATH 1012FOUNDATIONS OF MATHEMATICS

3
EMPL 1000INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT

2

Occupational Courses, 23+ credits

BUSN 1470PROFESSIONAL COMMUNICATION SKILLS

3
OR
BUSN 2150SOCIAL MEDIA AND ELECTRONIC COMMUNICATION

3
OR
COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3
 
MKTG 1130BUSINESS REGS AND COMPLIANCE

3
OR
PARA 1150CONTRACTS, COMMERCIAL LAW AND BUSINESS ORGANIZATIONS

3
 
MKTG 1100PRINCIPLES OF MARKETING

3
MKTG 1160PROFESSIONAL SELLING

3
MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2090MARKETING RESEARCH

3
 
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
OR
MKTG 2300MARKETING MANAGEMENT

3

Guided Electives, 3 credits

ACCT 2145PERSONAL FINANCE

3
BUSN 1470PROFESSIONAL COMMUNICATION SKILLS

3
DMPT 1000INTRODUCTION TO DESIGN

4
MGMT 1100PRINCIPLES OF MANAGEMENT

3
MGMT 1105ORGANIZATIONAL BEHAVIOR

3
MGMT 1115LEADERSHIP

3
MGMT 1120INTRODUCTION TO BUSINESS

3
MGMT 1125BUSINESS ETHICS

3
MGMT 2115HUMAN RESOURCE MANAGEMENT

3
MGMT 2215TEAM PROJECT

3
MKTG 2500EXPLORING SOCIAL MEDIA

3

(Completion of one specialization is required)

Marketing Management Specialization, 12+ credits

MKTG 1370CONSUMER BEHAVIOR

3
 
MKTG 2010SMALL BUSINESS MANAGEMENT

3
OR
MKTG 2210ENTREPRENEURSHIP

6
 
MKTG 2060MARKETING CHANNELS

3
MKTG 2070BUYING AND MERCHANDISING

3

 

OR

Entrepreneurship Specialization, 12 credits

MKTG 2010SMALL BUSINESS MANAGEMENT

3
MKTG 2070BUYING AND MERCHANDISING

3
MKTG 2210ENTREPRENEURSHIP

6
 

OR

Social Media Specialization, 12 credits

MKTG 1370CONSUMER BEHAVIOR

3
MKTG 2500EXPLORING SOCIAL MEDIA

3
MKTG 2550ANALYZING SOCIAL MEDIA

3
 
MKTG 2010SMALL BUSINESS MANAGEMENT

3
OR
MKTG 2210ENTREPRENEURSHIP

6

Guided Pathway - Entrepreneurship Specialization

You may click on any course below to view the course description and prerequisite information.

Students who do not follow the Course Sequence listed below may not be able to complete the program in the number of semesters shown.

 

 

Augusta Day Program, Fall Start

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

CAMPUS: Augusta Day Program

Year 1 Fall Semester

COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3
ENGL 1010FUNDAMENTALS OF ENGLISH I

3
MATH 1012FOUNDATIONS OF MATHEMATICS

3
MKTG 1100PRINCIPLES OF MARKETING

3

Year 1 Spring Semester

MKTG 2090MARKETING RESEARCH

3
MKTG 2210ENTREPRENEURSHIP

6
 
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
OR
MKTG 2300MARKETING MANAGEMENT

3
 

Year 1 Summer Semester

MKTG 1130BUSINESS REGS AND COMPLIANCE

3
MKTG 1160PROFESSIONAL SELLING

3
MKTG 2010SMALL BUSINESS MANAGEMENT

3
EMPL 1000INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT

2
 

Year 2 Fall Semester

MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2070BUYING AND MERCHANDISING

3
XXXX XXXX
GUIDED ELECTIVE*

3
*Please refer to the curriculum outline tab for guided elective options.

Augusta Day Program, Summer Start

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

CAMPUS: Augusta Day Program

Year 1 Summer Semester

COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3
ENGL 1010FUNDAMENTALS OF ENGLISH I

3
MATH 1012FOUNDATIONS OF MATHEMATICS

3
MKTG 1130BUSINESS REGS AND COMPLIANCE

3

Year 1 Fall Semester

MKTG 1100PRINCIPLES OF MARKETING

3
MKTG 1160PROFESSIONAL SELLING

3
MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2070BUYING AND MERCHANDISING

3
 

Year 1 Spring Semester

MKTG 2090MARKETING RESEARCH

3
MKTG 2300MARKETING MANAGEMENT

3
 
MKTG 2210ENTREPRENEURSHIP

6
OR
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
 

Year 2 Summer Semester

MKTG 2010SMALL BUSINESS MANAGEMENT

3
XXXX XXXX
GUIDED ELECTIVE*

3
EMPL 1000INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT

2
*Please refer to the curriculum outline tab for guided elective options.

Augusta Day Program, Spring Start

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

CAMPUS: Augusta Day Program

Year 1 Spring Semester

COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3
MATH 1012FOUNDATIONS OF MATHEMATICS

3
MKTG 2210ENTREPRENEURSHIP

6
 

Year 1 Summer Semester

ENGL 1010FUNDAMENTALS OF ENGLISH I

3
MKTG 1130BUSINESS REGS AND COMPLIANCE

3
MKTG 1160PROFESSIONAL SELLING

3
MKTG 2010SMALL BUSINESS MANAGEMENT

3
 

Year 1 Fall Semester

MKTG 1100PRINCIPLES OF MARKETING

3
MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2070BUYING AND MERCHANDISING

3
XXXX XXXX
GUIDED ELECTIVE*

3
*Please refer to the curriculum outline tab for guided elective options.

Year 2 Spring Semester

EMPL 1000INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT

2
MKTG 2090MARKETING RESEARCH

3
 
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
OR
MKTG 2300MARKETING MANAGEMENT

3
 

Augusta Evening/Online Program, Fall Start

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

CAMPUS: Augusta Evening/Online Program

Year 1 Fall Semester

COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3
MKTG 1130BUSINESS REGS AND COMPLIANCE

3

Year 1 Spring Semester

MKTG 1100PRINCIPLES OF MARKETING

3
MATH 1012FOUNDATIONS OF MATHEMATICS

3

Year 1 Summer Semester

ENGL 1010FUNDAMENTALS OF ENGLISH I

3
MKTG 1160PROFESSIONAL SELLING

3

Year 2 Fall Semester

MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2070BUYING AND MERCHANDISING

3

Year 2 Spring Semester

MKTG 2090MARKETING RESEARCH

3
MKTG 2210ENTREPRENEURSHIP

6
 
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
OR
MKTG 2300MARKETING MANAGEMENT

3
 

Year 2 Summer Semester

MKTG 2010SMALL BUSINESS MANAGEMENT

3
EMPL 1000INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT

2
 

Year 3 Fall Semester

XXXX XXXX
GUIDED ELECTIVE*

3
*Please refer to the curriculum outline tab for guided elective options.

Augusta Evening/Online Program, Spring Start

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

CAMPUS: Augusta Evening/Online Program

Year 1 Spring Semester

COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3
MKTG 1100PRINCIPLES OF MARKETING

3

Year 1 Summer Semester

MATH 1012FOUNDATIONS OF MATHEMATICS

3
MKTG 1160PROFESSIONAL SELLING

3

Year 1 Fall Semester

ENGL 1010FUNDAMENTALS OF ENGLISH I

3
MKTG 1130BUSINESS REGS AND COMPLIANCE

3

Year 2 Spring Semester

MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
OR
MKTG 2300MARKETING MANAGEMENT

3
 
MKTG 2210ENTREPRENEURSHIP

6
 

Year 2 Summer Semester

MKTG 2010SMALL BUSINESS MANAGEMENT

3
EMPL 1000INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT

2
 

Year 2 Fall Semester

MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2070BUYING AND MERCHANDISING

3
 

Year 3 Spring Semester

MKTG 2090MARKETING RESEARCH

3
XXXX XXXX
GUIDED ELECTIVE*

3
*Please refer to the curriculum outline tab for guided elective options.

Augusta Evening/Online Program, Summer Start

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

CAMPUS: Augusta Evening/Online Program

Year 1 Summer Semester

COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3
MKTG 1160PROFESSIONAL SELLING

3

Year 1 Fall Semester

MATH 1012FOUNDATIONS OF MATHEMATICS

3
MKTG 1130BUSINESS REGS AND COMPLIANCE

3

Year 1 Spring Semester

ENGL 1010FUNDAMENTALS OF ENGLISH I

3
MKTG 1100PRINCIPLES OF MARKETING

3

Year 2 Summer Semester

MKTG 2010SMALL BUSINESS MANAGEMENT

3
EMPL 1000INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT

2

Year 2 Fall Semester

MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2070BUYING AND MERCHANDISING

3

Year 2 Spring Semester

MKTG 2090MARKETING RESEARCH

3
MKTG 2210ENTREPRENEURSHIP

6
 
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
OR
MKTG 2300MARKETING MANAGEMENT

3
 

Year 3 Summer Semester

XXXX XXXX
GUIDED ELECTIVE*

3
*Please refer to the curriculum outline tab for guided elective options.

Guided Pathway - Marketing Management Specialization

You may click on any course below to view the course description and prerequisite information.

Students who do not follow the Course Sequence listed below may not be able to complete the program in the number of semesters shown.

 

 

Augusta Day Program, Fall Start

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Day Program

Year 1 Fall Semester

COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3
ENGL 1010FUNDAMENTALS OF ENGLISH I

3
MATH 1012FOUNDATIONS OF MATHEMATICS

3
MKTG 1100PRINCIPLES OF MARKETING

3

Year 1 Spring Semester

MKTG 2090MARKETING RESEARCH

3
MKTG 2210ENTREPRENEURSHIP

6
 
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
OR
MKTG 2300MARKETING MANAGEMENT

3
 

Year 1 Summer Semester

MKTG 1130BUSINESS REGS AND COMPLIANCE

3
OR
PARA 1150CONTRACTS, COMMERCIAL LAW AND BUSINESS ORGANIZATIONS

3
 
MKTG 1160PROFESSIONAL SELLING

3
MKTG 2010SMALL BUSINESS MANAGEMENT

3
EMPL 1000INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT

2

Year 2 Fall Semester

MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2070BUYING AND MERCHANDISING

3
XXXX XXXX
GUIDED ELECTIVE*

3

*Please refer to the curriculum outline tab for guided elective options.

Augusta Day Program, Summer Start

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Day Program

Year 1 Summer Semester

COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3
ENGL 1010FUNDAMENTALS OF ENGLISH I

3
MATH 1012FOUNDATIONS OF MATHEMATICS

3
MKTG 1130BUSINESS REGS AND COMPLIANCE

3

Year 1 Fall Semester

MKTG 1100PRINCIPLES OF MARKETING

3
MKTG 1160PROFESSIONAL SELLING

3
MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2070BUYING AND MERCHANDISING

3
 

Year 1 Spring Semester

MKTG 2060MARKETING CHANNELS

3
MKTG 2090MARKETING RESEARCH

3
 
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
OR
MKTG 2300MARKETING MANAGEMENT

3
 
XXXX XXXX
GUIDED ELECTIVE*

3
*Please refer to the curriculum outline tab for guided elective options.

Year 2 Summer Semester

MKTG 1370CONSUMER BEHAVIOR

3
MKTG 2010SMALL BUSINESS MANAGEMENT

3
EMPL 1000INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT

2

 

Augusta Day Program, Spring Start

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Day Program

Year 1 Spring Semester

COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3
ENGL 1010FUNDAMENTALS OF ENGLISH I

3
MATH 1012FOUNDATIONS OF MATHEMATICS

3
MKTG 2060MARKETING CHANNELS

3

Year 1 Summer Semester

MKTG 1130BUSINESS REGS AND COMPLIANCE

3
MKTG 1160PROFESSIONAL SELLING

3
MKTG 1370CONSUMER BEHAVIOR

3
MKTG 2010SMALL BUSINESS MANAGEMENT

3
 

Year 1 Fall Semester

MKTG 1100PRINCIPLES OF MARKETING

3
MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2070BUYING AND MERCHANDISING

3
EMPL 1000INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT

2

Year 2 Spring Semester

MKTG 2090MARKETING RESEARCH

3
 
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
OR
MKTG 2300MARKETING MANAGEMENT

3
 
XXXX XXXX
GUIDED ELECTIVE*

3

*Please refer to the curriculum outline tab for guided elective options.

Augusta Evening/Online Program, Fall Start

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Evening/Online Program

Year 1 Fall Semester

COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3
 
MKTG 1130BUSINESS REGS AND COMPLIANCE

3
OR
PARA 1150CONTRACTS, COMMERCIAL LAW AND BUSINESS ORGANIZATIONS

3

Year 1 Spring Semester

MATH 1012FOUNDATIONS OF MATHEMATICS

3
MKTG 1100PRINCIPLES OF MARKETING

3

Year 1 Summer Semester

ENGL 1010FUNDAMENTALS OF ENGLISH I

3
MKTG 1160PROFESSIONAL SELLING

3

Year 2 Fall Semester

MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2070BUYING AND MERCHANDISING

3

Year 2 Spring Semester

MKTG 2090MARKETING RESEARCH

3
MKTG 2210ENTREPRENEURSHIP

6
 
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
OR
MKTG 2300MARKETING MANAGEMENT

3
 

Year 2 Summer Semester

MKTG 2010SMALL BUSINESS MANAGEMENT

3
EMPL 1000INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT

2

Year 3 Fall Semester

XXXX XXXX
GUIDED ELECTIVE*

3

*Please refer to the curriculum outline tab for guided elective options.

Augusta Evening/Online Program, Spring Start

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Evening/Online Program

Year 1 Spring Semester

COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3
MKTG 1100PRINCIPLES OF MARKETING

3

Year 1 Summer Semester

MATH 1012FOUNDATIONS OF MATHEMATICS

3
MKTG 1160PROFESSIONAL SELLING

3

Year 1 Fall Semester

ENGL 1010FUNDAMENTALS OF ENGLISH I

3
 
MKTG 1130BUSINESS REGS AND COMPLIANCE

3
OR
PARA 1150CONTRACTS, COMMERCIAL LAW AND BUSINESS ORGANIZATIONS

3

Year 2 Spring Semester

MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
OR
MKTG 2300MARKETING MANAGEMENT

3
 
MKTG 2210ENTREPRENEURSHIP

6
 

Year 2 Summer Semester

MKTG 2010SMALL BUSINESS MANAGEMENT

3
EMPL 1000INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT

2

Year 2 Fall Semester

MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2070BUYING AND MERCHANDISING

3

Year 3 Spring Semester

MKTG 2090MARKETING RESEARCH

3
XXXX XXXX
GUIDED ELECTIVE*

3
*Please refer to the curriculum outline tab for guided elective options.

Augusta Evening/Online Program, Summer Start

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Evening/Online Program

Year 1 Summer Semester

COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3
MKTG 1160PROFESSIONAL SELLING

3

Year 1 Fall Semester

MATH 1012FOUNDATIONS OF MATHEMATICS

3
 
MKTG 1130BUSINESS REGS AND COMPLIANCE

3
OR
PARA 1150CONTRACTS, COMMERCIAL LAW AND BUSINESS ORGANIZATIONS

3

Year 1 Spring Semester

ENGL 1010FUNDAMENTALS OF ENGLISH I

3
MKTG 1100PRINCIPLES OF MARKETING

3

Year 2 Summer Semester

EMPL 1000INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT

2
MKTG 2010SMALL BUSINESS MANAGEMENT

3

Year 2 Fall Semester

MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2070BUYING AND MERCHANDISING

3

Year 2 Spring Semester

MKTG 2090MARKETING RESEARCH

3
MKTG 2210ENTREPRENEURSHIP

6
 
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
OR
MKTG 2300MARKETING MANAGEMENT

3
 

Year 3 Summer Semester

XXXX XXXX
GUIDED ELECTIVE*

3
*Please refer to the curriculum outline tab for guided elective options.

Guided Pathway - Social Media Marketing Specialization

You may click on any course below to view the course description and prerequisite information.

Students who do not follow the Course Sequence listed below may not be able to complete the program in the number of semesters shown.

 

 

Augusta Day Program, Fall Start

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Day Program

Year 1 Fall Semester

COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3
ENGL 1010FUNDAMENTALS OF ENGLISH I

3
MATH 1012FOUNDATIONS OF MATHEMATICS

3
MKTG 1100PRINCIPLES OF MARKETING

3

Year 1 Spring Semester

MKTG 2090MARKETING RESEARCH

3
MKTG 2500EXPLORING SOCIAL MEDIA

3
XXXX XXXX
GUIDED ELECTIVE*

3
 
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
OR
MKTG 2300MARKETING MANAGEMENT

3
*Please refer to the curriculum outline tab for guided elective options.

Year 1 Summer Semester

MKTG 1130BUSINESS REGS AND COMPLIANCE

3
MKTG 1370CONSUMER BEHAVIOR

3
MKTG 2550ANALYZING SOCIAL MEDIA

3
EMPL 1000INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT

2

Year 2 Fall Semester

MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 1160PROFESSIONAL SELLING

3
 
MKTG 2010SMALL BUSINESS MANAGEMENT

3
OR
MKTG 2210ENTREPRENEURSHIP

6
 

Augusta Day Program, Spring Start

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Day Program

Year 1 Spring Semester

COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3
EMPL 1000INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT

2
ENGL 1010FUNDAMENTALS OF ENGLISH I

3
MATH 1012FOUNDATIONS OF MATHEMATICS

3

Year 1 Summer Semester

MKTG 1130BUSINESS REGS AND COMPLIANCE

3
MKTG 1160PROFESSIONAL SELLING

3
MKTG 1370CONSUMER BEHAVIOR

3
MKTG 2500EXPLORING SOCIAL MEDIA

3
 

Year 1 Fall Semester

MKTG 1100PRINCIPLES OF MARKETING

3
MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2550ANALYZING SOCIAL MEDIA

3
XXXX XXXX
GUIDED ELECTIVE*

3
*Please refer to the curriculum outline tab for guided elective options.

Year 2 Spring Semester

MKTG 2090MARKETING RESEARCH

3
 
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
OR
MKTG 2300MARKETING MANAGEMENT

3
 
MKTG 2010SMALL BUSINESS MANAGEMENT

3
OR
MKTG 2210ENTREPRENEURSHIP

6
 

Augusta Day Program, Summer Start

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Day Program

Year 1 Summer Semester

COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3
ENGL 1010FUNDAMENTALS OF ENGLISH I

3
MATH 1012FOUNDATIONS OF MATHEMATICS

3
MKTG 1130BUSINESS REGS AND COMPLIANCE

3

Year 1 Fall Semester

MKTG 1100PRINCIPLES OF MARKETING

3
MKTG 1160PROFESSIONAL SELLING

3
MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2500EXPLORING SOCIAL MEDIA

3
 

Year 1 Spring Semester

MKTG 2090MARKETING RESEARCH

3
MKTG 2550ANALYZING SOCIAL MEDIA

3
XXXX XXXX
GUIDED ELECTIVE*

3
 
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
OR
MKTG 2300MARKETING MANAGEMENT

3
*Please refer to the curriculum outline tab for guided elective options.

Year 2 Summer Semester

MKTG 1370CONSUMER BEHAVIOR

3
EMPL 1000INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT

2
 
MKTG 2010SMALL BUSINESS MANAGEMENT

3
OR
MKTG 2210ENTREPRENEURSHIP

6

 

Augusta Evening/online Program, Fall Start

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Evening/Online Program

Year 1 Fall Semester

COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3
MKTG 1130BUSINESS REGS AND COMPLIANCE

3

Year 1 Spring Semester

MATH 1012FOUNDATIONS OF MATHEMATICS

3
MKTG 1100PRINCIPLES OF MARKETING

3

Year 1 Summer Semester

ENGL 1010FUNDAMENTALS OF ENGLISH I

3
MKTG 1370CONSUMER BEHAVIOR

3

Year 2 Fall Semester

MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 1160PROFESSIONAL SELLING

3

Year 2 Spring Semester

MKTG 2090MARKETING RESEARCH

3
MKTG 2500EXPLORING SOCIAL MEDIA

3
 
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
OR
MKTG 2300MARKETING MANAGEMENT

3
 

Year 2 Summer Semester

MKTG 2550ANALYZING SOCIAL MEDIA

3
EMPL 1000INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT

2

Year 3 Fall Semester

XXXX XXXX
GUIDED ELECTIVE*

3
 
MKTG 2010SMALL BUSINESS MANAGEMENT

3
OR
MKTG 2210ENTREPRENEURSHIP

6

*Please refer to the curriculum outline tab for guided elective options.

Augusta Evening/Online Program, Spring Start

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Evening/Online Program

Year 1 Spring Semester

COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3
MKTG 1100PRINCIPLES OF MARKETING

3

Year 1 Summer Semester

MATH 1012FOUNDATIONS OF MATHEMATICS

3
MKTG 1160PROFESSIONAL SELLING

3

Year 1 Fall Semester

ENGL 1010FUNDAMENTALS OF ENGLISH I

3
MKTG 1130BUSINESS REGS AND COMPLIANCE

3

Year 2 Spring Semester

MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
OR
MKTG 2300MARKETING MANAGEMENT

3
 
MKTG 2500EXPLORING SOCIAL MEDIA

3
 

Year 2 Summer Semester

MKTG 1370CONSUMER BEHAVIOR

3
MKTG 2550ANALYZING SOCIAL MEDIA

3
 

Year 2 Fall Semester

EMPL 1000INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT

2
MKTG 1190INTEGRATED MKTG COMMUNICATION

3
XXXX XXXX
GUIDED ELECTIVE*

3
*Please refer to the curriculum outline tab for guided elective options.

Year 3 Spring Semester

MKTG 2090MARKETING RESEARCH

3
 
MKTG 2010SMALL BUSINESS MANAGEMENT

3
OR
MKTG 2210ENTREPRENEURSHIP

6
 

Augusta Evening/Online Program, Summer Start

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Evening/Online Program

Year 1 Summer Semester

COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3
MKTG 1160PROFESSIONAL SELLING

3

Year 1 Fall Semester

MATH 1012FOUNDATIONS OF MATHEMATICS

3
MKTG 1130BUSINESS REGS AND COMPLIANCE

3

Year 1 Spring Semester

ENGL 1010FUNDAMENTALS OF ENGLISH I

3
MKTG 1100PRINCIPLES OF MARKETING

3

Year 2 Summer Semester

EMPL 1000INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT

2
MKTG 2500EXPLORING SOCIAL MEDIA

3

Year 2 Fall Semester

MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2550ANALYZING SOCIAL MEDIA

3

Year 2 Spring Semester

MKTG 2090MARKETING RESEARCH

3
XXXX XXXX
GUIDED ELECTIVE*

3
 
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
OR
MKTG 2300MARKETING MANAGEMENT

3
*Please refer to the curriculum outline tab for guided elective options.

Year 3 Summer Semester

MKTG 1370CONSUMER BEHAVIOR

3
 
MKTG 2010SMALL BUSINESS MANAGEMENT

3
OR
MKTG 2210ENTREPRENEURSHIP

6