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2024-2025 Academic Catalog

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Marketing Management, Associate of Applied Science Degree

Overview

Offered at the Augusta Campus.

Entrance Dates: Fall, Spring, and Summer
Length of Program: Five Terms
Credit Hours Required for Graduation: 63

Program Description: The Marketing Management program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing. Graduates of the program receive a Marketing Management Degree with specializations in marketing management, social media, and/or entrepreneurship. High school graduation or GED is required for admission into this program.

Employment Opportunities: Marketing Management graduates are qualified to pursue careers with companies in sales, customer service, and management positions. Entrepreneurial opportunities are also pursued by graduates.

Curriculum Outline

General Core Courses, 15 credits

 
ENGL 1101COMPOSITION AND RHETORIC

3
 
MATH 1101MATHEMATICAL MODELING

3
OR
MATH 1103QUANTITATIVE SKILLS AND REASONING

3
OR
MATH 1111COLLEGE ALGEBRA

3
 
XXXX XXXX
SOCIAL/BEHAVIORAL SCIENCE AREA II*

3
XXXX XXXX
HUMANITIES/FINE ARTS AREA IV*

3
XXXX XXXX
GENERAL EDUCATION ELECTIVE*

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Occupational Courses, 36+ credits

COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3
ACCT 1100FINANCIAL ACCOUNTING I

4
 
BUSN 1470PROFESSIONAL COMMUNICATION SKILLS

3
OR
BUSN 2150SOCIAL MEDIA AND ELECTRONIC COMMUNICATION

3
 
MKTG 1130BUSINESS REGS AND COMPLIANCE

3
OR
PARA 1150CONTRACTS, COMMERCIAL LAW AND BUSINESS ORGANIZATIONS

3
 
MKTG 1100PRINCIPLES OF MARKETING

3
MKTG 1160PROFESSIONAL SELLING

3
MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2090MARKETING RESEARCH

3
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
MKTG 2300MARKETING MANAGEMENT

3
MGMT 1100PRINCIPLES OF MANAGEMENT

3

Guided Electives, 3 credits

 
ACCT 2145PERSONAL FINANCE

3
BUSN 1470PROFESSIONAL COMMUNICATION SKILLS

3
DMPT 1000INTRODUCTION TO DESIGN

4
MGMT 1105ORGANIZATIONAL BEHAVIOR

3
MGMT 1115LEADERSHIP

3
MGMT 1120INTRODUCTION TO BUSINESS

3
MGMT 1125BUSINESS ETHICS

3
MGMT 2115HUMAN RESOURCE MANAGEMENT

3
MGMT 2215TEAM PROJECT

3
MKTG 2500EXPLORING SOCIAL MEDIA

3

(Completion of one of the following specializations is required)

Marketing Management Specialization, 12+ credits

MKTG 1370CONSUMER BEHAVIOR

3
 
MKTG 2010SMALL BUSINESS MANAGEMENT

3
OR
MKTG 2210ENTREPRENEURSHIP

6
OR
MKTG 2500EXPLORING SOCIAL MEDIA

3
 
MKTG 2060MARKETING CHANNELS

3
MKTG 2070BUYING AND MERCHANDISING

3

 

OR

Entrepreneurship Specialization, 12 credits

MKTG 2010SMALL BUSINESS MANAGEMENT

3
MKTG 2070BUYING AND MERCHANDISING

3
MKTG 2210ENTREPRENEURSHIP

6
 

OR

Social Media Specialization, 12 credits

MKTG 1370CONSUMER BEHAVIOR

3
MKTG 2500EXPLORING SOCIAL MEDIA

3
MKTG 2550ANALYZING SOCIAL MEDIA

3
 
MKTG 2010SMALL BUSINESS MANAGEMENT

3
OR
MKTG 2210ENTREPRENEURSHIP

6

Guided Pathway - Entrepreneurship Specialization

You may click on any course below to view the course description and prerequisite information.

Students who do not follow the Course Sequence listed below may not be able to complete the program in the number of semesters shown.

 

 

Fall Entrance

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

LOCATION: Augusta Campus

SCHEDULE TYPE: Day

Year 1 Fall Semester

COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3
MKTG 1100PRINCIPLES OF MARKETING

3
MKTG 1130BUSINESS REGS AND COMPLIANCE

3
 
MATH 1101MATHEMATICAL MODELING

3
OR
MATH 1103QUANTITATIVE SKILLS AND REASONING

3
OR
MATH 1111COLLEGE ALGEBRA

3

Year 1 Spring Semester

ENGL 1101COMPOSITION AND RHETORIC

3
MGMT 1100PRINCIPLES OF MANAGEMENT

3
MKTG 2090MARKETING RESEARCH

3
MKTG 2300MARKETING MANAGEMENT

3
 

Year 1 Summer Semester

ACCT 1100FINANCIAL ACCOUNTING I

4
MKTG 2010SMALL BUSINESS MANAGEMENT

3
XXXX XXXX
HUMANITIES/FINE ARTS AREA IV*

3
 
BUSN 1470PROFESSIONAL COMMUNICATION SKILLS

3
OR
BUSN 2150SOCIAL MEDIA AND ELECTRONIC COMMUNICATION

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 2 Fall Semester

MKTG 1160PROFESSIONAL SELLING

3
MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2070BUYING AND MERCHANDISING

3
XXXX XXXX
GENERAL EDUCATION ELECTIVE*

3
 
ECON 1101PRINCIPLES OF ECONOMICS

3
OR
ECON 2105PRINCIPLES OF MACROECONOMICS

3
OR
ECON 2106PRINCIPLES OF MICROECONOMICS

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 2 Spring Semester

MKTG 2090MARKETING RESEARCH

3
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
MKTG 2300MARKETING MANAGEMENT

3
XXXX XXXX
GUIDED ELECTIVE*

3
*Please refer to the curriculum outline tab for guided elective options.

Spring Entrance

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

LOCATION: Augusta Campus

SCHEDULE TYPE: Day

Year 1 Spring Semester

COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3
ENGL 1101COMPOSITION AND RHETORIC

3
XXXX XXXX
GUIDED ELECTIVE*

3
 
MATH 1101MATHEMATICAL MODELING

3
OR
MATH 1103QUANTITATIVE SKILLS AND REASONING

3
OR
MATH 1111COLLEGE ALGEBRA

3
*Please refer to the curriculum outline tab for guided elective options.

Year 1 Summer Semester

XXXX XXXX
HUMANITIES/FINE ARTS AREA IV*

3
 
ECON 1101PRINCIPLES OF ECONOMICS

3
OR
ECON 2106PRINCIPLES OF MICROECONOMICS

3
OR
ECON 2105PRINCIPLES OF MACROECONOMICS

3
 
MKTG 1130BUSINESS REGS AND COMPLIANCE

3
MKTG 1160PROFESSIONAL SELLING

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 1 Fall Semester

MKTG 1100PRINCIPLES OF MARKETING

3
MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2070BUYING AND MERCHANDISING

3
MGMT 1100PRINCIPLES OF MANAGEMENT

3
 

Year 2 Spring Semester

MKTG 2090MARKETING RESEARCH

3
MKTG 2210ENTREPRENEURSHIP

6
MKTG 2300MARKETING MANAGEMENT

3
XXXX XXXX
GENERAL EDUCATION ELECTIVE*

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 2 Summer Semester

MKTG 2010SMALL BUSINESS MANAGEMENT

3
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
ACCT 1100FINANCIAL ACCOUNTING I

4
 
BUSN 1470PROFESSIONAL COMMUNICATION SKILLS

3
OR
BUSN 2150SOCIAL MEDIA AND ELECTRONIC COMMUNICATION

3
 

Summer Entrance

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

LOCATION: Augusta Campus

SCHEDULE TYPE: Day

Year 1 Summer Semester

COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3
ENGL 1101COMPOSITION AND RHETORIC

3
MKTG 1130BUSINESS REGS AND COMPLIANCE

3
 
MATH 1101MATHEMATICAL MODELING

3
OR
MATH 1103QUANTITATIVE SKILLS AND REASONING

3
OR
MATH 1111COLLEGE ALGEBRA

3

Year 1 Fall Semester

XXXX XXXX
HUMANITIES/FINE ARTS AREA IV*

3
 
ECON 1101PRINCIPLES OF ECONOMICS

3
OR
ECON 2106PRINCIPLES OF MICROECONOMICS

3
OR
ECON 2105PRINCIPLES OF MACROECONOMICS

3
 
MKTG 1100PRINCIPLES OF MARKETING

3
MKTG 1160PROFESSIONAL SELLING

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 1 Spring Semester

MKTG 2090MARKETING RESEARCH

3
MKTG 2210ENTREPRENEURSHIP

6
MKTG 2300MARKETING MANAGEMENT

3
 

Year 2 Summer Semester

MKTG 2010SMALL BUSINESS MANAGEMENT

3
MGMT 1100PRINCIPLES OF MANAGEMENT

3
ACCT 1100FINANCIAL ACCOUNTING I

4
 
BUSN 1470PROFESSIONAL COMMUNICATION SKILLS

3
OR
BUSN 2150SOCIAL MEDIA AND ELECTRONIC COMMUNICATION

3
 

Year 2 Fall Semester

MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2070BUYING AND MERCHANDISING

3
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
XXXX XXXX
GUIDED ELECTIVE**

3
XXXX XXXX
GENERAL EDUCATION ELECTIVE*

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

**Please refer to the curriculum outline tab for guided elective options.

Fall Entrance

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

LOCATION: Augusta Campus

SCHEDULE TYPE: Evening and Online

Year 1 Fall Semester

COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3
MKTG 1130BUSINESS REGS AND COMPLIANCE

3

Year 1 Spring Semester

MKTG 1100PRINCIPLES OF MARKETING

3
XXXX XXXX
HUMANITIES/FINE ARTS AREA IV*

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 1 Summer Semester

MATH 1101MATHEMATICAL MODELING

3
OR
MATH 1103QUANTITATIVE SKILLS AND REASONING

3
OR
MATH 1111COLLEGE ALGEBRA

3
 
MKTG 1160PROFESSIONAL SELLING

3

Year 2 Fall Semester

MKTG 1190INTEGRATED MKTG COMMUNICATION

3
COMP 1000INTRODUCTION TO COMPUTER LITERACY

3

Year 2 Spring Semester

MKTG 2090MARKETING RESEARCH

3
MKTG 2210ENTREPRENEURSHIP

6
 

Year 2 Summer Semester

ACCT 1100FINANCIAL ACCOUNTING I

4
 
BUSN 1470PROFESSIONAL COMMUNICATION SKILLS

3
OR
BUSN 2150SOCIAL MEDIA AND ELECTRONIC COMMUNICATION

3
 

Year 3 Fall Semester

ECON 1101PRINCIPLES OF ECONOMICS

3
OR
ECON 2106PRINCIPLES OF MICROECONOMICS

3
OR
ECON 2105PRINCIPLES OF MACROECONOMICS

3
 
MKTG 2070BUYING AND MERCHANDISING

3

Year 3 Spring Semester

MKTG 2300MARKETING MANAGEMENT

3
MGMT 1100PRINCIPLES OF MANAGEMENT

3
 

Year 3 Summer Semester

MKTG 2010SMALL BUSINESS MANAGEMENT

3
XXXX XXXX
GENERAL EDUCATION ELECTIVE*

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 4 Fall Semester

MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
XXXX XXXX
GUIDED ELECTIVE*

3
*Please refer to the curriculum outline tab for guided elective options.

Spring Entrance

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

LOCATION: Augusta Campus

SCHEDULE TYPE: Evening and Online

Year 1 Spring Semester

ENGL 1101COMPOSITION AND RHETORIC

3
MKTG 1100PRINCIPLES OF MARKETING

3

Year 1 Summer Semester

XXXX XXXX
HUMANITIES/FINE ARTS AREA IV*

3
MKTG 1160PROFESSIONAL SELLING

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 1 Fall Semester

MATH 1101MATHEMATICAL MODELING

3
OR
MATH 1103QUANTITATIVE SKILLS AND REASONING

3
OR
MATH 1111COLLEGE ALGEBRA

3
 
MKTG 1130BUSINESS REGS AND COMPLIANCE

3

Year 2 Spring Semester

MKTG 2300MARKETING MANAGEMENT

3
COMP 1000INTRODUCTION TO COMPUTER LITERACY

3

Year 2 Summer Semester

ECON 1101PRINCIPLES OF ECONOMICS

3
OR
ECON 2106PRINCIPLES OF MICROECONOMICS

3
OR
ECON 2105PRINCIPLES OF MACROECONOMICS

3
 
XXXX XXXX
GENERAL EDUCATION ELECTIVE*

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 2 Fall Semester

ACCT 1100FINANCIAL ACCOUNTING I

4
 
BUSN 1470PROFESSIONAL COMMUNICATION SKILLS

3
OR
BUSN 2150SOCIAL MEDIA AND ELECTRONIC COMMUNICATION

3
 

Year 3 Spring Semester

MKTG 2090MARKETING RESEARCH

3
MKTG 2210ENTREPRENEURSHIP

6
 

Year 3 Summer Semester

MKTG 2010SMALL BUSINESS MANAGEMENT

3
MGMT 1100PRINCIPLES OF MANAGEMENT

3

Year 3 Fall Semester

MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2070BUYING AND MERCHANDISING

3

Year 4 Spring Semester

MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
XXXX XXXX
GUIDED ELECTIVE*

3
*Please refer to the curriculum outline tab for guided elective options.

Summer Entrance

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

LOCATION: Augusta Campus

SCHEDULE TYPE: Evening and Online

Year 1 Summer Semester

ENGL 1101COMPOSITION AND RHETORIC

3
MKTG 1160PROFESSIONAL SELLING

3

Year 1 Fall Semester

MKTG 1130BUSINESS REGS AND COMPLIANCE

3
XXXX XXXX
HUMANITIES/FINE ARTS AREA IV*

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 1 Spring Semester

MATH 1101MATHEMATICAL MODELING

3
OR
MATH 1103QUANTITATIVE SKILLS AND REASONING

3
OR
MATH 1111COLLEGE ALGEBRA

3
 
MKTG 1100PRINCIPLES OF MARKETING

3

Year 2 Summer Semester

MKTG 2010SMALL BUSINESS MANAGEMENT

3
COMP 1000INTRODUCTION TO COMPUTER LITERACY

3

Year 2 Fall Semester

MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2070BUYING AND MERCHANDISING

3

Year 2 Spring Semester

MKTG 2210ENTREPRENEURSHIP

6
MKTG 2300MARKETING MANAGEMENT

3
 

Year 3 Summer Semester

ECON 1101PRINCIPLES OF ECONOMICS

3
OR
ECON 2106PRINCIPLES OF MICROECONOMICS

3
OR
ECON 2106PRINCIPLES OF MICROECONOMICS

3
 
MGMT 1100PRINCIPLES OF MANAGEMENT

3

Year 3 Fall Semester

ACCT 1100FINANCIAL ACCOUNTING I

4
 
BUSN 1470PROFESSIONAL COMMUNICATION SKILLS

3
OR
BUSN 2150SOCIAL MEDIA AND ELECTRONIC COMMUNICATION

3
 

Year 3 Spring Semester

MKTG 2090MARKETING RESEARCH

3
XXXX XXXX
GENERAL EDUCATION ELECTIVE*

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 4 Summer Semester

MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
XXXX XXXX
GUIDED ELECTIVE*

3
*Please refer to the curriculum outline tab for guided elective options.

Guided Pathway - Marketing Management Specialization

You may click on any course below to view the course description and prerequisite information.

Students who do not follow the Course Sequence listed below may not be able to complete the program in the number of semesters shown.

 

 

Summer Entrance

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

LOCATION: Augusta Campus

SCHEDULE TYPE: Day

Year 1 Summer Semester

COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3
ENGL 1101COMPOSITION AND RHETORIC

3
 
MATH 1101MATHEMATICAL MODELING

3
OR
MATH 1103QUANTITATIVE SKILLS AND REASONING

3
OR
MATH 1111COLLEGE ALGEBRA

3
 
MKTG 1130BUSINESS REGS AND COMPLIANCE

3
OR
PARA 1150CONTRACTS, COMMERCIAL LAW AND BUSINESS ORGANIZATIONS

3

Year 1 Fall Semester

XXXX XXXX
HUMANITIES/FINE ARTS AREA IV*

3
 
ECON 1101PRINCIPLES OF ECONOMICS

3
OR
ECON 2106PRINCIPLES OF MICROECONOMICS

3
OR
ECON 2105PRINCIPLES OF MACROECONOMICS

3
 
MKTG 1100PRINCIPLES OF MARKETING

3
MKTG 1160PROFESSIONAL SELLING

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 1 Spring Semester

MKTG 2060MARKETING CHANNELS

3
MKTG 2090MARKETING RESEARCH

3
MKTG 2300MARKETING MANAGEMENT

3
MGMT 1100PRINCIPLES OF MANAGEMENT

3
 

Year 2 Summer Semester

MKTG 1370CONSUMER BEHAVIOR

3
MKTG 2010SMALL BUSINESS MANAGEMENT

3
ACCT 1100FINANCIAL ACCOUNTING I

4
 
BUSN 1470PROFESSIONAL COMMUNICATION SKILLS

3
OR
BUSN 2150SOCIAL MEDIA AND ELECTRONIC COMMUNICATION

3
 

Year 2 Fall Semester

MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2070BUYING AND MERCHANDISING

3
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
XXXX XXXX
GUIDED ELECTIVE**

3
XXXX XXXX
GENERAL EDUCATION ELECTIVE*

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

**Please refer to the curriculum outline tab for guided elective options.

Spring Entrance

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

LOCATION: Augusta Campus

SCHEDULE TYPE: Day

Year 1 Spring Semester

COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3
ENGL 1101COMPOSITION AND RHETORIC

3
XXXX XXXX
GENERAL EDUCATION ELECTIVE*

3
 
MATH 1101MATHEMATICAL MODELING

3
OR
MATH 1103QUANTITATIVE SKILLS AND REASONING

3
OR
MATH 1111COLLEGE ALGEBRA

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 1 Summer Semester

XXXX XXXX
HUMANITIES/FINE ARTS AREA IV*

3
XXXX XXXX
SOCIAL/BEHAVIORAL SCIENCE AREA II*

3
MKTG 1130BUSINESS REGS AND COMPLIANCE

3
MKTG 1160PROFESSIONAL SELLING

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 1 Fall Semester

MKTG 1100PRINCIPLES OF MARKETING

3
MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2070BUYING AND MERCHANDISING

3
MGMT 1100PRINCIPLES OF MANAGEMENT

3
XXXX XXXX
GUIDED ELECTIVE*

3
*Please refer to the curriculum outline tab for guided elective options.

Year 2 Spring Semester

MKTG 2060MARKETING CHANNELS

3
MKTG 2090MARKETING RESEARCH

3
MKTG 2210ENTREPRENEURSHIP

6
MKTG 2300MARKETING MANAGEMENT

3
 

Year 2 Summer Semester

MKTG 1370CONSUMER BEHAVIOR

3
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
ACCT 1100FINANCIAL ACCOUNTING I

4
 
BUSN 1470PROFESSIONAL COMMUNICATION SKILLS

3
OR
BUSN 2150SOCIAL MEDIA AND ELECTRONIC COMMUNICATION

3
 

Fall Entrance

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

LOCATION: Augusta Campus

SCHEDULE TYPE: Day

Year 1 Fall Semester

ENGL 1101COMPOSITION AND RHETORIC

3
 
MATH 1101MATHEMATICAL MODELING

3
OR
MATH 1103QUANTITATIVE SKILLS AND REASONING

3
OR
MATH 1111COLLEGE ALGEBRA

3
 
MKTG 1100PRINCIPLES OF MARKETING

3
MKTG 1130BUSINESS REGS AND COMPLIANCE

3

Year 1 Spring Semester

COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3
MGMT 1100PRINCIPLES OF MANAGEMENT

3
MKTG 2090MARKETING RESEARCH

3
MKTG 2300MARKETING MANAGEMENT

3
 

Year 1 Summer Semester

XXXX XXXX
HUMANITIES/FINE ARTS AREA IV*

3
MKTG 1370CONSUMER BEHAVIOR

3
ACCT 1100FINANCIAL ACCOUNTING I

4
 
BUSN 1470PROFESSIONAL COMMUNICATION SKILLS

3
OR
BUSN 2150SOCIAL MEDIA AND ELECTRONIC COMMUNICATION

3
 

Year 2 Fall Semester

MKTG 1160PROFESSIONAL SELLING

3
MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2070BUYING AND MERCHANDISING

3
XXXX XXXX
GENERAL EDUCATION ELECTIVE*

3
 
ECON 1101PRINCIPLES OF ECONOMICS

3
OR
ECON 2105PRINCIPLES OF MACROECONOMICS

3
OR
ECON 2106PRINCIPLES OF MICROECONOMICS

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 2 Spring Semester

MKTG 2060MARKETING CHANNELS

3
MKTG 2090MARKETING RESEARCH

3
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
MKTG 2300MARKETING MANAGEMENT

3
XXXX XXXX
GUIDED ELECTIVE*

3
*Please refer to the curriculum outline tab for guided elective options.

Fall Entrance

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

LOCATION: Augusta Campus

SCHEDULE TYPE: Evening and Online

Year 1 Fall Semester

ENGL 1101COMPOSITION AND RHETORIC

3
 
MKTG 1130BUSINESS REGS AND COMPLIANCE

3
OR
PARA 1150CONTRACTS, COMMERCIAL LAW AND BUSINESS ORGANIZATIONS

3

Year 1 Spring Semester

MKTG 1100PRINCIPLES OF MARKETING

3
XXXX XXXX
HUMANITIES/FINE ARTS AREA IV*

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 1 Summer Semester

MATH 1101MATHEMATICAL MODELING

3
OR
MATH 1103QUANTITATIVE SKILLS AND REASONING

3
OR
MATH 1111COLLEGE ALGEBRA

3
 
MKTG 1160PROFESSIONAL SELLING

3

Year 2 Fall Semester

MKTG 1190INTEGRATED MKTG COMMUNICATION

3
COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3

Year 2 Spring Semester

MKTG 2060MARKETING CHANNELS

3
MKTG 2090MARKETING RESEARCH

3
 

Year 2 Summer Semester

ACCT 1100FINANCIAL ACCOUNTING I

4
 
BUSN 1470PROFESSIONAL COMMUNICATION SKILLS

3
OR
BUSN 2150SOCIAL MEDIA AND ELECTRONIC COMMUNICATION

3
 

Year 3 Fall Semester

ECON 1101PRINCIPLES OF ECONOMICS

3
OR
ECON 2106PRINCIPLES OF MICROECONOMICS

3
OR
ECON 2105PRINCIPLES OF MACROECONOMICS

3
 
MKTG 2070BUYING AND MERCHANDISING

3

Year 3 Spring Semester

MKTG 2300MARKETING MANAGEMENT

3
MGMT 1100PRINCIPLES OF MANAGEMENT

3
 

Year 3 Summer Semester

MKTG 1370CONSUMER BEHAVIOR

3
MKTG 2010SMALL BUSINESS MANAGEMENT

3

Year 4 Fall Semester

MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
XXXX XXXX
GUIDED ELECTIVE**

3
XXXX XXXX
GENERAL EDUCATION ELECTIVE*

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

**Please refer to the curriculum outline tab for guided elective options.

Spring Entrance

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

LOCATION: Augusta Campus

SCHEDULE TYPE: Evening and Online

Year 1 Spring Semester

ENGL 1101COMPOSITION AND RHETORIC

3
MKTG 1100PRINCIPLES OF MARKETING

3

Year 1 Summer Semester

XXXX XXXX
HUMANITIES/FINE ARTS AREA IV*

3
MKTG 1160PROFESSIONAL SELLING

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 1 Fall Semester

MATH 1101MATHEMATICAL MODELING

3
OR
MATH 1103QUANTITATIVE SKILLS AND REASONING

3
OR
MATH 1111COLLEGE ALGEBRA

3
 
MKTG 1130BUSINESS REGS AND COMPLIANCE

3
OR
PARA 1150CONTRACTS, COMMERCIAL LAW AND BUSINESS ORGANIZATIONS

3

Year 2 Spring Semester

COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3
MKTG 2300MARKETING MANAGEMENT

3
 

Year 2 Summer Semester

ECON 1101PRINCIPLES OF ECONOMICS

3
OR
ECON 2106PRINCIPLES OF MICROECONOMICS

3
OR
ECON 2105PRINCIPLES OF MACROECONOMICS

3
 
MKTG 1370CONSUMER BEHAVIOR

3

Year 2 Fall Semester

ACCT 1100FINANCIAL ACCOUNTING I

4
 
BUSN 1470PROFESSIONAL COMMUNICATION SKILLS

3
OR
BUSN 2150SOCIAL MEDIA AND ELECTRONIC COMMUNICATION

3
 

Year 3 Spring Semester

MKTG 2060MARKETING CHANNELS

3
MKTG 2090MARKETING RESEARCH

3
 

Year 3 Summer Semester

MKTG 2010SMALL BUSINESS MANAGEMENT

3
MGMT 1100PRINCIPLES OF MANAGEMENT

3

Year 3 Fall Semester

MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2070BUYING AND MERCHANDISING

3

Year 4 Spring Semester

MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
XXXX XXXX
GUIDED ELECTIVE**

3
XXXX XXXX
GENERAL EDUCATION ELECTIVE*

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

**Please refer to the curriculum outline tab for guided elective options.

Summer Entrance

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

LOCATION: Augusta Campus

SCHEDULE TYPE: Evening and Online

Year 1 Summer Semester

ENGL 1101COMPOSITION AND RHETORIC

3
MKTG 1160PROFESSIONAL SELLING

3

Year 1 Fall Semester

MKTG 1130BUSINESS REGS AND COMPLIANCE

3
OR
PARA 1150CONTRACTS, COMMERCIAL LAW AND BUSINESS ORGANIZATIONS

3
 
XXXX XXXX
HUMANITIES/FINE ARTS AREA IV*

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 1 Spring Semester

MATH 1101MATHEMATICAL MODELING

3
OR
MATH 1103QUANTITATIVE SKILLS AND REASONING

3
OR
MATH 1111COLLEGE ALGEBRA

3
 
MKTG 1100PRINCIPLES OF MARKETING

3

Year 2 Summer Semester

MKTG 2010SMALL BUSINESS MANAGEMENT

3
COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3

Year 2 Fall Semester

MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2070BUYING AND MERCHANDISING

3

Year 2 Spring Semester

MKTG 2210ENTREPRENEURSHIP

6
MKTG 2300MARKETING MANAGEMENT

3
 

Year 3 Summer Semester

ECON 1101PRINCIPLES OF ECONOMICS

3
OR
ECON 2106PRINCIPLES OF MICROECONOMICS

3
OR
ECON 2106PRINCIPLES OF MICROECONOMICS

3
 
MGMT 1100PRINCIPLES OF MANAGEMENT

3

Year 3 Fall Semester

ACCT 1100FINANCIAL ACCOUNTING I

4
 
BUSN 1470PROFESSIONAL COMMUNICATION SKILLS

3
OR
BUSN 2150SOCIAL MEDIA AND ELECTRONIC COMMUNICATION

3
 

Year 3 Spring Semester

MKTG 2090MARKETING RESEARCH

3
XXXX XXXX
GENERAL EDUCATION ELECTIVE*

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 4 Summer Semester

MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
XXXX XXXX
GUIDED ELECTIVE*

3
*Please refer to the curriculum outline tab for guided elective options.

Guided Pathway - Social Media Marketing Specialization

You may click on any course below to view the course description and prerequisite information.

Students who do not follow the Course Sequence listed below may not be able to complete the program in the number of semesters shown.

 

 

Summer Entrance

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

LOCATION: Augusta Campus

SCHEDULE TYPE: Day

Year 1 Summer Semester

ENGL 1101COMPOSITION AND RHETORIC

3
 
MATH 1101MATHEMATICAL MODELING

3
OR
MATH 1103QUANTITATIVE SKILLS AND REASONING

3
OR
MATH 1111COLLEGE ALGEBRA

3
 
MKTG 1130BUSINESS REGS AND COMPLIANCE

3
COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3

Year 1 Fall Semester

XXXX XXXX
HUMANITIES/FINE ARTS AREA IV*

3
XXXX XXXX
SOCIAL/BEHAVIORAL SCIENCE AREA II*

3
MKTG 1100PRINCIPLES OF MARKETING

3
MKTG 1160PROFESSIONAL SELLING

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 1 Spring Semester

MKTG 2090MARKETING RESEARCH

3
MKTG 2300MARKETING MANAGEMENT

3
MKTG 2500EXPLORING SOCIAL MEDIA

3
XXXX XXXX
GUIDED ELECTIVE*

3
*Please refer to the curriculum outline tab for guided elective options.

Year 2 Summer Semester

MKTG 1370CONSUMER BEHAVIOR

3
MKTG 2550ANALYZING SOCIAL MEDIA

3
MGMT 1100PRINCIPLES OF MANAGEMENT

3
 
BUSN 1470PROFESSIONAL COMMUNICATION SKILLS

3
OR
BUSN 2150SOCIAL MEDIA AND ELECTRONIC COMMUNICATION

3
 

Year 2 Fall Semester

MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
ACCT 1100FINANCIAL ACCOUNTING I

4
XXXX XXXX
GENERAL EDUCATION ELECTIVE*

3
 
MKTG 2010SMALL BUSINESS MANAGEMENT

3
OR
MKTG 2210ENTREPRENEURSHIP

6

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Fall Entrance

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

LOCATION: Augusta Campus

SCHEDULE TYPE: Day

Year 1 Fall Semester

COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3
ENGL 1101COMPOSITION AND RHETORIC

3
MKTG 1100PRINCIPLES OF MARKETING

3
 
MATH 1101MATHEMATICAL MODELING

3
OR
MATH 1103QUANTITATIVE SKILLS AND REASONING

3
OR
MATH 1111COLLEGE ALGEBRA

3

Year 1 Spring Semester

XXXX XXXX
HUMANITIES/FINE ARTS AREA IV*

3
XXXX XXXX
SOCIAL/BEHAVIORAL SCIENCE AREA II*

3
MKTG 2090MARKETING RESEARCH

3
MKTG 2300MARKETING MANAGEMENT

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 1 Summer Semester

MKTG 1130BUSINESS REGS AND COMPLIANCE

3
MKTG 1370CONSUMER BEHAVIOR

3
ACCT 1100FINANCIAL ACCOUNTING I

4
 
BUSN 1470PROFESSIONAL COMMUNICATION SKILLS

3
OR
BUSN 2150SOCIAL MEDIA AND ELECTRONIC COMMUNICATION

3
 

Year 2 Fall Semester

MKTG 1160PROFESSIONAL SELLING

3
MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2500EXPLORING SOCIAL MEDIA

3
MGMT 1100PRINCIPLES OF MANAGEMENT

3
XXXX XXXX
GENERAL EDUCATION ELECTIVE*

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 2 Spring Semester

MKTG 2550ANALYZING SOCIAL MEDIA

3
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
XXXX XXXX
GUIDED ELECTIVE*

3
 
MKTG 2010SMALL BUSINESS MANAGEMENT

3
OR
MKTG 2210ENTREPRENEURSHIP

6
*Please refer to the curriculum outline tab for guided elective options.

Spring Entrance

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

LOCATION: Augusta Campus

SCHEDULE TYPE: Day

Year 1 Spring Semester

COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3
ENGL 1101COMPOSITION AND RHETORIC

3
XXXX XXXX
GENERAL EDUCATION ELECTIVE*

3
 
MATH 1101MATHEMATICAL MODELING

3
OR
MATH 1103QUANTITATIVE SKILLS AND REASONING

3
OR
MATH 1111COLLEGE ALGEBRA

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 1 Summer Semester

XXXX XXXX
HUMANITIES/FINE ARTS AREA IV*

3
XXXX XXXX
SOCIAL/BEHAVIORAL SCIENCE AREA II*

3
MKTG 1130BUSINESS REGS AND COMPLIANCE

3
MKTG 1160PROFESSIONAL SELLING

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 1 Fall Semester

MKTG 1100PRINCIPLES OF MARKETING

3
MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MGMT 1100PRINCIPLES OF MANAGEMENT

3
ACCT 1100FINANCIAL ACCOUNTING I

4
 

Year 2 Spring Semester

MKTG 2090MARKETING RESEARCH

3
MKTG 2300MARKETING MANAGEMENT

3
MKTG 2500EXPLORING SOCIAL MEDIA

3
XXXX XXXX
GUIDED ELECTIVE*

3
*Please refer to the curriculum outline tab for guided elective options.

Year 2 Summer Semester

MKTG 1370CONSUMER BEHAVIOR

3
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
MKTG 2550ANALYZING SOCIAL MEDIA

3
 
BUSN 1470PROFESSIONAL COMMUNICATION SKILLS

3
OR
BUSN 2150SOCIAL MEDIA AND ELECTRONIC COMMUNICATION

3
 
MKTG 2010SMALL BUSINESS MANAGEMENT

3
OR
MKTG 2210ENTREPRENEURSHIP

6
 

Fall Entrance

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

LOCATION: Augusta Campus

SCHEDULE TYPE: Evening and Online

Year 1 Fall Semester

ENGL 1101COMPOSITION AND RHETORIC

3
MKTG 1130BUSINESS REGS AND COMPLIANCE

3

Year 1 Spring Semester

MKTG 1100PRINCIPLES OF MARKETING

3
XXXX XXXX
HUMANITIES/FINE ARTS AREA IV*

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 1 Summer Semester

MATH 1101MATHEMATICAL MODELING

3
OR
MATH 1103QUANTITATIVE SKILLS AND REASONING

3
OR
MATH 1111COLLEGE ALGEBRA

3
 
MKTG 1160PROFESSIONAL SELLING

3

Year 2 Fall Semester

COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3
MKTG 1190INTEGRATED MKTG COMMUNICATION

3

Year 2 Spring Semester

MKTG 2090MARKETING RESEARCH

3
MKTG 2500EXPLORING SOCIAL MEDIA

3
 

Year 2 Summer Semester

MKTG 2550ANALYZING SOCIAL MEDIA

3
 
BUSN 1470PROFESSIONAL COMMUNICATION SKILLS

3
OR
BUSN 2150SOCIAL MEDIA AND ELECTRONIC COMMUNICATION

3
 

Year 3 Fall Semester

XXXX XXXX
SOCIAL/BEHAVIORAL SCIENCE AREA II*

3
ACCT 1100FINANCIAL ACCOUNTING I

4

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 3 Spring Semester

MKTG 2300MARKETING MANAGEMENT

3
MGMT 1100PRINCIPLES OF MANAGEMENT

3
 

Year 3 Summer Semester

MKTG 1370CONSUMER BEHAVIOR

3
XXXX XXXX
GUIDED ELECTIVE*

3
*Please refer to the curriculum outline tab for guided elective options.

Year 4 Fall Semester

MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
XXXX XXXX
GENERAL EDUCATION ELECTIVE*

3
 
MKTG 2010SMALL BUSINESS MANAGEMENT

3
OR
MKTG 2210ENTREPRENEURSHIP

6

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Spring Entrance

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

LOCATION: Augusta Campus

SCHEDULE TYPE: Evening and Online

Year 1 Spring Semester

ENGL 1101COMPOSITION AND RHETORIC

3
MKTG 1100PRINCIPLES OF MARKETING

3

Year 1 Summer Semester

XXXX XXXX
HUMANITIES/FINE ARTS AREA IV*

3
MKTG 1160PROFESSIONAL SELLING

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 1 Fall Semester

MATH 1101MATHEMATICAL MODELING

3
OR
MATH 1103QUANTITATIVE SKILLS AND REASONING

3
OR
MATH 1111COLLEGE ALGEBRA

3
 
MKTG 1130BUSINESS REGS AND COMPLIANCE

3

Year 2 Spring Semester

COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3
MKTG 2300MARKETING MANAGEMENT

3
 

Year 2 Summer Semester

MKTG 1370CONSUMER BEHAVIOR

3
XXXX XXXX
SOCIAL/BEHAVIORAL SCIENCE AREA II*

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 2 Fall Semester

ACCT 1100FINANCIAL ACCOUNTING I

4
 
BUSN 1470PROFESSIONAL COMMUNICATION SKILLS

3
OR
BUSN 2150SOCIAL MEDIA AND ELECTRONIC COMMUNICATION

3
 

Year 3 Spring Semester

MKTG 2090MARKETING RESEARCH

3
XXXX XXXX
GUIDED ELECTIVE*

3
*Please refer to the curriculum outline tab for guided elective options.

Year 3 Summer Semester

MGMT 1100PRINCIPLES OF MANAGEMENT

3
MKTG 2500EXPLORING SOCIAL MEDIA

3

Year 3 Fall Semester

MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2550ANALYZING SOCIAL MEDIA

3

Year 4 Spring Semester

MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
XXXX XXXX
GENERAL EDUCATION ELECTIVE*

3
 
MKTG 2010SMALL BUSINESS MANAGEMENT

3
OR
MKTG 2210ENTREPRENEURSHIP

6

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Summer Entrance

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

LOCATION: Augusta Campus

SCHEDULE TYPE: Evening and Online

Year 1 Summer Semester

ENGL 1101COMPOSITION AND RHETORIC

3
MKTG 1160PROFESSIONAL SELLING

3

Year 1 Fall Semester

MKTG 1130BUSINESS REGS AND COMPLIANCE

3
XXXX XXXX
HUMANITIES/FINE ARTS AREA IV*

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 1 Spring Semester

MATH 1101MATHEMATICAL MODELING

3
OR
MATH 1103QUANTITATIVE SKILLS AND REASONING

3
OR
MATH 1111COLLEGE ALGEBRA

3
 
MKTG 1100PRINCIPLES OF MARKETING

3

Year 2 Summer Semester

COLL 1060INTRODUCTION TO COLLEGE AND COMPUTERS

3
MKTG 2500EXPLORING SOCIAL MEDIA

3

Year 2 Fall Semester

MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2550ANALYZING SOCIAL MEDIA

3

Year 2 Spring Semester

MKTG 2300MARKETING MANAGEMENT

3
MGMT 1100PRINCIPLES OF MANAGEMENT

3
 

Year 3 Summer Semester

XXXX XXXX
SOCIAL/BEHAVIORAL SCIENCE AREA II*

3
MKTG 1370CONSUMER BEHAVIOR

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 3 Fall Semester

ACCT 1100FINANCIAL ACCOUNTING I

4
 
BUSN 1470PROFESSIONAL COMMUNICATION SKILLS

3
OR
BUSN 2150SOCIAL MEDIA AND ELECTRONIC COMMUNICATION

3
 

Year 3 Spring Semester

MKTG 2090MARKETING RESEARCH

3
XXXX XXXX
GENERAL EDUCATION ELECTIVE*

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 4 Summer Semester

MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
XXXX XXXX
GUIDED ELECTIVE*

3
 
MKTG 2010SMALL BUSINESS MANAGEMENT

3
OR
MKTG 2210ENTREPRENEURSHIP

6
*Please refer to the curriculum outline tab for guided elective options.